耐克折扣店加盟
【耐克】 耐克诚邀加盟
运动鞋 运动服装
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NIKE(耐克)公司正式成立。其前身是由现任NIKE总裁菲尔 耐特以及比尔 鲍尔曼教练投资的蓝带体育公司。
全美2000米到10000米跑记录创造者佩里 方庭成为第一个穿NIKE运动鞋的田径运动员。
NIKE(耐克)国际公司正式成立。NIKE鞋开始进入加拿大、澳大利亚、欧洲和南美等海外市场。
第一款运用NIKE专利气垫技术的Thaiwind跑步鞋诞生。第一条NIKE服装生产线开始上马。
NIKE(耐克)进入中国，在北京设立了第一个NIKE生产联络代表处
。之后，NIKE秉承“Local for Local”(在哪里，为哪里)的观念，不仅将先进技术引入中国，而且全心致力于本地人才、生产技术、销售观念的培养，取之本地，用之本地，在中国取得了飞速进展。
正式在中国成立了全资子公司??NIKE(苏州)体育用品有限公司，总部设于上海，并在北京、广州设立分公司(香港也于2002年1月作为分公司并入中国区)。
NIKE(耐克)开始在全国范围内举办NIKE蝎斗3对3足球赛，数百支青少年球队在广州、上海、北京三地分别角逐14、16、18岁三个级别的奖牌。这是NIKE公司为中国青少年体育发展做出的又一盛举。
NIKE(耐克)特邀被冠以“放客博士”之称的NBA巨星文斯?卡特来京，卡特此行的目的是为了支持中国青少年篮球事业，传播放客文化。
耐克将会赞助一批代表美国自由篮球文化的“街头炫技篮球少年”来中国，跟中国的同龄人切磋球技。
2002年7月 NIKE(耐克)特邀被冠以“放客博士”之称的NBA巨星文斯?卡特来京，卡特此行的目的是为了支持中国青少年篮球事业的发展并代表耐克公司向中国篮协捐赠篮板。2002年8月，耐克将会赞助一批代表美国自由篮球文化的“街头炫技篮球少年”来中国，跟中国的同龄人切磋球技。
在中国，NIKE(耐克)公司不仅支持中国足球事业的发展，还关注青少年的发展，推出了“我梦想”大型青少年体育系列活动，首创中国3对3篮球赛、NIKE高中男子篮球联赛、NIKE(耐克)青少年足球超级杯赛、4对4青少年足球公开赛等活动。
1、研发优势
专业设计团队根植于运动科学研究，以专业的设计研发能力为基础，紧随潮流动态，树立时尚坐标，为每一位热爱运动的人士打造出别具一格、卓然不群的时尚风范。
2、质量优势
产品坚持采用一流水平的材料和工艺，严格要求每一件产品都品质优秀、选料考究。
3、品牌优势
借过硬的产品质量、独特的市场推广，耐克体育用品公司荣获了多项荣誉和称号。
4、网络优势
NIKE公司从1999年开始，使用电子数据交换方式与其供应商联系，直接将成衣的款式、颜色和数量等条件以EDI方式下单，并将交贷期缩短短至3～4个月。
5、人才优势
公司凭借良好的企业文化、完善的薪资、培训体系吸引各类人才加盟，形成具有超强战斗力的精英团队。
1、投资咨询：通过电话、传真、网络、邮件等方式咨询加盟代理相关信息；
2、实地考察：来总部考察，与总部工作人员进行洽谈；
3、提交申请：根据自身情况填写加盟/代理申请书;
4、资格审查：总部给予审核，确定资格。
5、签定合同：双方确认考察后即可签定加盟代理合同，并交纳相应的费用；
6、店面装修：根据加盟代理的类型选择合适的装修方案；
7、开业培训：开业前要经过一整套店面营销管理培训；
8、开业筹备：领取相应的授权书、赠品、开店资料等，做好配货等；
9、后续支持：总部会派专员定期开展巡店，及时解决经营中的问题等等。
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查订单更快捷by Dony on the 二月29th, 2008
“只要你拥有身躯，你就是一名运动员。而只要世界上有运动员，耐克公司就会不断发展壮大。”
&—— 比尔 o 鲍尔曼
鬼冢喜八郎与菲尔o奈特相识于1963年的东京影展，由于在运动鞋开发方面的志同道合，年龄和文化背景迥异的他们成为莫逆之交。奈特取得“虎（Tiger）”牌跑鞋在美国的代理权后，返回俄勒冈成立了“蓝丝带体育用品公司”专门销售鬼冢株式会社生产的跑鞋，这家公司正是耐克公司的前身。
“ 蓝丝带体育用品公司 ”稳步发展，一直到1971年，公司自行研发了一种新的足球护腿板，奈特准备将新产品命名为“ 第六维 ”（Dimension
6）。幸好杰夫 o 约翰逊提出了不同的意见，这位奈特雇佣的第一个员工认为，“ 第六维 ”既冗长拗口，还不如叫“ 耐克 ”更好。据说“ 耐克
”这一称呼的灵感来自约翰逊的梦中，他恰好梦见了传说中的希腊胜利女神耐克，觉得这个名称既上口又吉利。好在奈特采纳了约翰逊的建议，否则今天世界上最著名的体育用品公司中只会叫“第六维”，而不是“
就在为公司选定一个好名字的同时，奈特还琢磨着要设计一个新标志。当时的他还在波特兰州立大学担任会计学教师，为了设计新标志，他找来了艺术系的学生卡罗琳 o
戴维森（Carelyn
Davidson），要她拿出一个设计方案。戴维森此前并没有多少设计经验，奈特对新标志也没有太具体的要求，只是希望能体现动感。戴维森在最短的时间里设计出了几种标志，奈特都不怎么瞧得上眼，但他没耐心再让戴维森返工，于是挑选了一个勉强看得过去的大钩，并说出一句日后成为名言的话：“我不喜欢这个标志，但它会随着我一起成长”。
这就是著名的“耐克钩”的由来，按照事先说好的每小时2美元的付酬标准，奈特付给戴维森35美元。不过奈特并不是个不念旧情的人，戴维森毕业后就进入耐克公司工作，长期以来她一人包办公司的全部图形设计任务，直到公司的发展速度让她疲于应付为止。“耐克钩”的故事并没有就此结束，1985年，耐克公司与迈克尔o乔丹签约并推出乔丹系列篮球鞋，公司业务从此蒸蒸日上。奈特在这时邀请包括戴维森在内的一些旧同事参加一次私人聚会，他在聚会上送给戴维森一枚镶着钻石的“耐克钩”造型金戒指，同时送上的还有耐克公司的部分股票。　戴维森得到了多少股票，至今还是个秘密，不过照她自己的说法：“我的这个设计足够我享用一辈子了。”最开始戴维森设计的标志只是被简单地叫做“条纹”，但是随着这个标志的深入人心，它得到了一个独特的称谓：“嗖嗖”（Swoosh），用以象征运动员奔跑的速度。
1972年，还有一件对产生重大影响的事情，就是华夫(WAFFLE)鞋底的发明。耐克公司的另一创始人比尔
o 鲍尔曼(Bowerman)从制作华夫饼的烤盘中得到灵感，从而发明出来牢固轻盈又能有效避震的华夫(WAFFLE)鞋底。第一次搭载这种技术的鞋子是“WAFFLE
TRANER”，当年一推出即成为全美运动鞋类的销售冠军！
而穿着NIKE产品的第一个竞赛选手是美国的田径名将——Steve Prefontaine。NIKE在07年就推出了一系列产品以纪念这位运动员。
接下来的事情，就如大家所或多或少知道的，NIKE不断地推出新技术和新产品，然后是各种体育明星地加盟，最终成就了现在这个各年龄阶层最为喜爱及热衷的品牌。
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备选标题：NIKE简介
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History & Heritage of Nike
1950:When Nike breathed its first breath, it inhaled the spirit of two men.
Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.
Bill Bowerman was a nationally respected track and field coach at the University of Oregon, who was constantly seeking ways to give his athletes a competitive advantage. He experimented with different track surfaces, re-hydration drinks and – most importantly – innovations in running shoes. But the established footwear manufacturers of the 1950s ignored the ideas he tried to offer them, so Bowerman began cobbling shoes for his runners.
Phil Knight was a talented middle-distance runner from Portland, who enrolled at Oregon in the fall of 1955 and competed for Bowerman’s track program. Upon graduating from Oregon, Knight earned his MBA in finance from Stanford University, where he wrote a paper that proposed quality running shoes could be manufactured in Japan that would compete with more established German brands. But his letters to manufacturers in Japan and Asia went unanswered, so Knight took a chance.
He made a cold-call on the Onitsuka Co. in Kobe, Japan, and persuaded the manufacturer of Tiger shoes to make Knight a distributor of Tiger running shoes in the United States. When the first set of sample shoes arrived, Knight sent several pairs to Bowerman, hoping to make a sale. Instead, Bowerman stunned Knight by offering to become his partner, and to provide his footwear design ideas to Tiger.
1960:Founded on a handshake, $500 and mutual trust
They shook hands to form Blue Ribbon Sports, pledged $500 each and placed their first order of 300 pairs of shoes in January 1964. Knight sold the shoes out of the trunk of his green Plymouth Valiant, while Bowerman began ripping apart Tiger shoes to see how he could make them lighter and better, and enlisted his University of Oregon runners to wear-test his creations. In essence, the foundation for what would become Nike had been established.
But Bowerman and Knight each had full-time jobs - Bowerman at Oregon and Knight at a Portland accounting firm - so they needed someone to manage the growing requirements of Blue Ribbon Sports. Enter Jeff Johnson, whom Knight had met at Stanford. A runner himself, Johnson became the first full-time employee of Blue Ribbon Sports in 1965, and quickly became an invaluable utility man for the start-up company.
1970:The birth of the Nike brand, and company
He created the first product brochures, print ads and marketing materials, and even shot the photographs for the company’s catalogues. Johnson established a mail-order system, opened the first BRS retail store (located in Santa Monica, Calif.) and managed shipping/receiving. He also designed several early Nike shoes, and even conjured up the name Nike in 1971.
Around this same time, the relationship between BRS and Onitsuka was falling apart. Knight and Bowerman were ready to make the jump from being a footwear distributor to designing and manufacturing their own brand of athletic shoes.
They selected a brand mark today known internationally as the “Swoosh,” which was created by a graphic design student at Portland State University named Carolyn Davidson. The new Nike line of footwear debuted in 1972, in time for the U.S. Olympic Track & Field Trials, which were held in Eugene, Ore.
One particular pair of shoes made a very different impression – literally – on the dozen or so runners who tried them. They featured a new innovation that Bowerman drew from his wife’s waffle iron – an outsole that had waffle-type nubs for traction but were lighter than traditional training shoes.
With a new logo, a new name and a new design innovation, what BRS now needed was an athlete to endorse and elevate the new Nike line. Fittingly for the company founded by Oregonians, they found such a young man from the small coastal town of Coos Bay, Ore.
His name: Steve Prefontaine.
Prefontaine electrified the packed stands of Oregon’s Hayward Field during his college career from 1969 to 1973. He never lost any race at his home track over the one-mile distance, and quickly gained national exposure thanks to cover stories on magazines like Sports Illustrated and his fourth-place finish in the 5,000m at the 1972 Olympics.
Pre challenged Bowerman, Johnson and BRS in general to stretch their creative talents. In turn, he became a powerful ambassador for BRS and Nike after he graduated from Oregon, making numerous appearances on behalf of BRS and sending pairs of Nike shoes to prospective runners along with personal notes of encouragement.
His tragic death at age 24 in 1975 cut short what many believed would have been an unparalleled career in track – at the time of his death, he held American records in seven distances from 2,000m to 10,000m.
But Prefontaine’s fiery spirit lives on within N Knight has often said that Pre is the “soul of Nike.”
1980:A decade of transition and rededication
Nike entered the 1980s on a roll, thanks to the successful launch of Nike Air technology in the Tailwind running shoe in 1979. By the end of 1980, Nike completed its IPO and became a publicly traded company. This began a period of transition, where several of Nike’s early pioneers decided to move on to other pursuits. Even Phil Knight stepped down as president for more than a year in , although he remained the chairman of the board and CEO.
By the mid-1980s, Nike had slipped from its position as the industry leader, in part because the company had badly miscalculated on the aerobics boom, giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike’s bottom line.
In 1987, Nike readied a major product and marketing campaign designed to regain the industry lead and differentiate Nike from its competitors. The focal point was the Air Max, the first Nike footwear to feature Nike Air bags that were visible. The campaign was supported by a memorable TV ad whose soundtrack was the original Beatles’ recording of ‘Revolution.’
A year later, Nike built on its momentum from the ‘Revolution’ campaign by launching a broad yet empowering series of ads with the tagline “Just do it.” The series included three ads with a young two-sport athlete named Bo Jackson, who espoused the benefits of a new cross-training shoe.
In 1989, Nike’s cross-training business exploded, thanks in part to the incredibly popular “Bo Knows” ad campaign. By the end of the decade, Nike had regained its position as the industry leader, the first and only time a company in the athletic footwear/apparel industry has accomplished such a feat. Nike has never relinquished that position again.
1990:Nike extends its reach
Buoyed by a series of successful product launches and marketing campaigns, Nike entered the 1990s by christening its beautiful world headquarters in suburban Portland, Oregon. In November of 1990, Portland became the first home to a new retail-as-theatre experience called Niketown, which would earn numerous architectural design and retail awards and spawn more than a dozen other Niketown locations around the USA and internationally.
While Nike had designed footwear and apparel for golf and soccer for a number of years, the mid-1990s signaled a deepening commitment to truly excel in these sports. In 1994, Nike signed several individual players from what would be the World Cup-winning Brazilian National Team. In 1995, Nike signed the entire team, and began designing the team’s distinctive uniform. Nike also signed the US men’s and women’s national soccer teams, as well as dozens of national teams around the world.
In 1996, Nike Golf landed a vastly talented but as-yet-unproven young golfer named Eldrick “Tiger” Woods for a reported $5 million per year. Competitors laughed and critics howled at Nike’s ‘folly,’ until Tiger won the 1997 Masters by a record 12 strokes. No one is laughing now.
Nike also began investing in the sport of cycling, including a promising young cyclist who appeared to be on his way to success until he was diagnosed with cancer. He lost most of his sponsors, but Nike elected to stay with him. In 1999, Lance Armstrong’s incredible comeback resulted in the first of what would be seven consecutive Tour de France titles.
2000s:Leading a new generation
Nike rang in the new millennium with a new footwear cushioning system called Nike Shox, which debuted during the 2000 Olympic Games in Sydney, Australia. The development of Nike Shox culminated more than 15 years of perseverance and dedication, as Nike designers stuck with their idea until technology could catch up. The result was a cushioning and stability system worthy of joining Nike Air as the industry’s gold standard.
Just as Nike’s products have evolved, so has Nike’s approach to marketing. The 2002 “Secret Tournament” campaign was Nike’s first truly integrated, global marketing effort. Departing from the traditional “big athlete, big ad, big product” formula, Nike created a multi-faceted consumer experience in support of the World Cup.
“Secret Tournament” incorporated advertising, the Internet, public relations, retail and consumer events to create excitement for Nike’s soccer products and athletes in a way no single ad could ever achieve. This new integrated approach has become the cornerstone for Nike marketing and communications.
Today, Nike continues to seek new and innovative ways to develop superior athletic products, and creative methods to communicate directly with our consumers. Nike Free, Nike+ and Nike Sphere are just three examples of this approach.
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