NFL在美国的地位到底如何？
【扫盲敢死队】NFL在美国的地位到底如何？
NBA在美国被NFL完爆二十好几条街？
全美历史收视十大节目，NFL占了9个？
超级碗观众奔着两亿去，不看就算out？
超级碗一天吃的鸡翅快赶上我天朝人口？
好吧，这大部分应该都是人们道听途说来的，虽然真实性达到了99%，但终究只是一些吹牛的谈资。&NFL在美国的地位到底如何？&不是凭我一己之力在网上搜搜资料就能够说得清楚的，在这波涛汹涌的大数据时代，人们渐渐忘记了解新事物最原始的方式&&人与人的直接交流。互联网上那些空洞的词条带来的丝丝凉意让我感到不舒服，如果一定要谈这个话题，我宁愿特意去找那么几个人，大家静下心来，分享一下彼此的故事。也许这些答案很片面，但这些带有记忆色彩的文字更让我心安。并非妄图向人们展现一个完整的橄榄球世界，只寄望于通过这些切身的经历和故事，让大家感受到更多的真实感。现实是骨感的，如果一定要起个名字，我愿意称他们为扫盲敢死队。现在，让我们一起看看他们的故事吧。
敢死队队长&&万欣 微博@万欣纽约
长驻美国的媒体人，美国体育记者；美国中文电视体育制片人
敢死队自述一：一切为超级碗让路！
过去三年的超级碗我都在现场，宏观的不说，以小见大说三点现场感受。2012年在印第安纳波利斯，纽约巨人对阵新英格兰爱国者，两队旅馆前每天都有上百名球迷等候，一旦球队出来训练，他们齐声欢呼打气，场面十分壮观。而这座中部城市就像过节，几乎人人穿上蓝色的小马队服，透着淳朴。
2013年在新奥尔良，新奥尔良这座城市浓浓的法国味道，到处是巴尔的摩乌鸦和旧金山49人的球迷，再加上地道的美式橄榄球圣徒的节奏，气氛浓烈。
2014年在纽约，纽约寸土寸金，但对超级碗，则是大开方便，印象最深的是比赛当天，从56街的媒体中心乘坐媒体班车到新泽西的大都会体育场，一路封街，警车开道。平日里堵得不能再堵的路程，20来分钟就到了，这份奇迹奇缘，也是拜NFL的福气。
2014年超级碗期间，纽约街头随处可见的超级碗标识
敢死队冲锋手&&萧深
资深媒体人，NFL中国官网专栏作家，乐视体育NFL赛事解说嘉宾，环宇体育赛事解说
敢死队自述二：热血沸腾的现场解说
很多数据可能都会告诉我们，NFL是当之无愧的北美第一职业体育联盟，橄榄球是当之无愧的美国第一运动。但我想说的是，萝卜白菜各有所爱，单纯地进行比较，未必是体现一项运动价值和魅力的最好方式。这里我想简单说说自己的个人感受。
去年超级碗，我是去前方担任解说嘉宾，进行现场解说。当你身临其境之后，当你发现从出境时的海关到比赛举行时的体育场，在不同的地方，大家谈论相同的话题，就会知道这项赛事和运动的影响力。它是一个大聚会，一个比法定节假日影响更大的节日。
我们可能都知道&现场解说和演播室解说完全不同&这种说法，但超级碗的现场解说还另有一番魅力。说得夸张一点儿，球迷们的山呼海啸让整个解说评论间陷入到震颤当中，那种地动山摇的感觉让人终生难忘。而当身临其境又以俯瞰整个球场的视角观看比赛的时候，你就会发现，一切数据在这样壮观的大场面面前，都只能退居其次。
每场NFL比赛现场的氛围都十分热烈
敢死队狙击手&&Josh Daniel
毕业于纽约大学，现居于上海，某知名媒体平台内容总监，原创视频作者，主攻方向：休闲体育与街头潮流
敢死队自述三：橄榄球是生命，篮球是生活
从我出生开始，人们就总是在谈论橄榄球。我在一个不算大的城市度过了自己的童年，人们在闲暇时光谈论的主要话题都是体育，而橄榄球，无疑是其中的重中之重。我和儿时的玩伴可不这么认为，我们有太多可以玩的东西了，橄榄球只能算是其中之一。
你也知道，橄榄球需要一些装备才能开展一场像样的比赛。如果你一定要把在自家院子或者公众草坪上拿着球的嬉戏称为橄榄球比赛，我也无法反驳。但就真正打球来看，篮球登场的次数似乎更多。橄榄球更像是一个大的party，一到比赛日，大家一起看看比赛，特别是超级碗。我14岁搬到了纽约，一个梦幻般的大都市，真正玩橄榄球的机会就更少了。而篮球，我从来不会为了电视在播哪场NBA比赛感到惊讶，因为这就像生活中的一部分，一个早已习以为常的电视节目。NFL就截然不同了，因为它的比赛更少，而且忠实的球迷更多，到了比赛日，没有人敢说自己没有看比赛，那样，你就和整个班级或者办公室的氛围不合了。
大学期间，我几乎走遍了东北部大部分城市。后来又在加州工作，西海岸和中部地区也没少去，橄榄球无疑是各地重要的存在。我没怎么去过南方，听说那里的人民对橄榄球更为狂热。橄榄球是美国人民生命中十分重要的构成部分，而篮球更像是人们日常生活中的调味剂，两者都是美国生活的重要组成部分。
Play 60是NFL在美国展开一项活动，旨在鼓励青少年参与体育活动，更多接触橄榄球
敢死队后备队员&&孙文栋
现居于美国，雪城大学体育赛事与场馆运营的研究生
敢死队队员自述四：看橄榄球是一种习惯
2013年下半年来到美国，在没有订阅cable的情况下，偷偷把网线接到电视上居然收到了80个台，包括FOX，NBC，CBS，ESPN，而且都是高清频道，痛痛快快的看了一个赛季的NFL，基本一场不落，认识了很多球员，比较全面地了解了美式橄榄球。而且Super Bowl又是在纽约办，雪城大学的march band 作为纽约州代表参加了开场表演，所以还是感觉很亲切。那年超级碗在家和班里的中国同学开了超级碗派对，过了个junk food weekend。这是美国人最常见的欢度超级碗之夜的方式。
因为学校在纽约州，周围的居民大部分是喷气机，巨人，比尔队的球迷。community对球队的忠诚度比较高，每周末的上座率还不错。而且最后超级碗的两支球队基本跟大家没什么关系，所以只是例行公事看一看。基本大家都会在家里看，因为如果去酒吧，喝酒开车不方便。
超级碗前的几周，超级碗的赞助商如百事，Bud Light都会在超市和卖场搞营销活动。最给力的还是沃尔玛，在过道上的促销区域用百事的箱子摆出&XLVIII（第48届超级碗）&的字样。&
世界主流体育赛事近年的盈利情况
NFL是美国第一大体育联盟，它的商业化程度之高、组织之严密在全世界都是数一数二的。可以说，NFL基本可以代表了美国体育产业的精髓。作为一名体育产业研究者，NFL的成功带给我很多思考。反观我国的职业体育赛事，抛开赛事组织这个方面不谈，就商业运作方面较美国还有很大的差距，无法带来盈利的赛事也就意味着缺乏吸引力。这有很大原因是由于旗舰型赛事缺失所造成的。
NFL的模式是很难复制的，但我们仍有很多可以借鉴学习之处。首先，着力于发展群众兴趣基础，将群众体育的发展提到战略发展计划中。其次，提升现有的职业体育赛事、联赛的规范化，保证为群众奉献的是组织严密、运作专业且具有观赏性的赛事。美国体育产业能够为GDP贡献达3%，提供1%的工作岗位，这与他们有四大体育联盟以及高度发达的大学体育有密不可分的关系。我们所要学习的，就是打造出属于自己的旗舰型体育赛事，以这些旗舰赛事为龙头，带动体育产业的良性发展。第三，全世界无数的品牌都对NFL这块金字招牌趋之若鹜，三星凭借和NFL的合作打开了美国市场，联想这两年也想借NFL进一步增加自己在美国的市场，大量的美国本土品牌自不必多说。NFL也择其善者而从之，挑选了形象健康、运作良好的合作伙伴。赛事的商业化不是盲目的，合理的商业展开能够进一步扩大赛事的品牌吸引力。一个天文数字的转播合同，加上稳定的合作伙伴，构成了这个联盟最根本的盈利模式。更多资金的流入保证了职业体育联赛的健康、可持续发展，促进体育产业与其他产业的互利共赢，逐渐成为了美国国民经济不可或缺的一部分。
原来评书哥是敢死队的……还是冲锋手……董存瑞，黄继光，王成……风烟滚滚唱英雄，四面青山侧耳听，侧耳听……
我大MLB营业收入还行，但是净利润其实并不高……受众群体“老龄化”严重呀……
体育魅力是先天的东西，后天再怎么包装，也只能遮掩一时而已
超级碗收视率即便是1。5亿都很难很难达到，2亿基本就是扯淡
记得第一次接触NFL，就被深深吸引，确实不错。棒球还是算了，看过一场，2分钟就想睡觉了，哎。。。
NFL确实太激烈了！！！！我看过了后就觉得其他比赛太缓慢了
拜托nfl才缓慢好吗。。。球权转换停半天，叫个暂停停半天，裁判看回放停半天，教练挑战停半天，节间休息停半天，中场休息停大半天，球员受伤停半天。。。。一节15分钟4节一个小时你觉得一场比赛怎么打到三个多小时的，打打停停打打停停一点都不连贯，还节奏快。。。。。
如果80年代，NFL先进天朝台的话，现在天朝台也全部是NFL了。
mlb好难懂呀！
季后赛之路
十大没拿过超级碗的明星球员
NFL International
关注NFL中国微信甩NBA几条街？为什么橄榄球NFL在美国的地位这么高？
来源：虎扑 责任编辑：tiankun
什么是真正的美国？橄榄球是生命，是生活
【扫盲敢死队】NFL在美国的地位到底如何？
NBA在美国被NFL完爆二十好几条街？
全美历史收视十大节目，NFL占了9个？
超级观众奔着两亿去，不看就算out？
超级碗一天吃的鸡翅快赶上我天朝人口？
好吧，这大部分应该都是Jrs们道听途说来的，虽然真实性达到了99%，但终究只是一些吹牛的谈资。“NFL在美国的地位到底如何？”不是凭我一己之力在网上搜搜资料就能够说得清楚的，在这波涛汹涌的时代，人们渐渐忘记了解新事物最原始的方式——人与人的直接交流。上那些空洞的词条带来的丝丝凉意让我感到不舒服，如果一定要谈这个话题，我宁愿特意去找那么几个人，大家静下心来，分享一下彼此的故事。也许这些答案很片面，但这些带有记忆色彩的文字更让我心安。并非妄图向人们展现一个完整的橄榄球世界，只寄望于通过这些切身的经历和故事，让大家感受到更多的真实感。现实是骨感的，如果一定要起个名字，我愿意称他们为扫盲敢死队。现在，让我们一起看看他们的故事吧。
敢死队队长——万欣微博@万欣纽约
长驻美国的媒体人，美国记者；美国中文体育制片人
敢死队自述一：一切为超级碗让路！
过去三年的超级碗我都在现场，宏观的不说，以小见大说三点现场感受。2012年在印第安纳波利斯，纽约巨人对阵新英格兰爱国者，两队前每天都有上百名球迷等候，一旦球队出来训练，他们齐声欢呼打气，场面十分壮观。而这座中部城市就像过节，几乎人人穿上蓝色的小马队服，透着淳朴。
2013年在新奥尔良，新奥尔良这座城市浓浓的法国味道，到处是巴尔的摩乌鸦和旧金山49人的球迷，再加上地道的美式橄榄球圣徒的节奏，气氛浓烈。
2014年在纽约，纽约寸土寸金，但对超级碗，则是大开方便，印象最深的是比赛当天，从56街的媒体中心乘坐媒体班车到新泽西的大都会体育场，一路封街，警车开道。平日里堵得不能再堵的路程，20来分钟就到了，这份奇迹奇缘，也是拜NFL的福气。
2014年超级碗期间，纽约街头随处可见的超级碗标识
敢死队冲锋手——萧深@manutd913
资深媒体人，NFL中国官网专栏作家，乐视体育NFL赛事解说嘉宾，环宇体育赛事解说
敢死队自述二：热血沸腾的现场解说
很多数据可能都会告诉我们，NFL是当之无愧的北美第一职业体育联盟，橄榄球是当之无愧的美国第一运动。但我想说的是，萝卜白菜各有所爱，单纯地进行比较，未必是体现一项运动价值和魅力的最好方式。这里我想简单说说自己的个人感受。
去年超级碗，我是去前方担任解说嘉宾，进行现场解说。当你身临其境之后，当你发现从出境时的海关到比赛举行时的体育场，在不同的地方，大家谈论相同的话题，就会知道这项赛事和运动的影响力。它是一个大聚会，一个比法定节假日影响更大的节日。
我们可能都知道“现场解说和演播室解说完全不同”这种说法，但超级碗的现场解说还另有一番魅力。说得夸张一点儿，球迷们的山呼海啸让整个解说评论间陷入到震颤当中，那种地动山摇的感觉让人终生难忘。而当身临其境又以俯瞰整个球场的视角观看比赛的时候，你就会发现，一切数据在这样壮观的大场面面前，都只能退居其次。
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每周一上午上海体育会转播一场，周二上午新浪体育会转播一场，下载的话只能是下载上海体育的录像了
在新浪体育，NFL直播间里可以看到比赛，但是要下载的话，新浪应该可以，但是我没试过。。
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