用波特图分析耐克行业波特五力分析

来源：蜘蛛抓取(WebSpider) 时间：2015-11-17 12:57 标签： 游戏行业波特五力分析
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　　沃尔玛(Wal-Mart)SWOT析　　优势Strengths.　　沃尔玛著名零售业品牌物美价廉、货物繁站式购物闻名　　沃尔玛销售额近内明显增,并且全球化范围内进行扩张.(例,收购英零售商ASDA)　　沃尔玛核竞争力由先进信息技术所支持际化物流系统.例, 该系统支持,每件商品全范围内每间卖场运输、销售、储存等物流信息都清晰看信息技术同加强沃尔玛高效采购程　　沃尔玛焦点战略力资源发管理优秀才沃尔玛商业功关键素沃尔玛投入间金钱优秀员工进行培训并建立忠诚度　　劣势Weaknesses　　沃尔玛建立世界食品零售帝尽管信息技术拥优势其巨业务拓展能导致某些领域控制力够强　　沃尔玛商品涵盖服装、食品等部门能适应性比起更加专注于某领域竞争手存劣势　　该公司全球化目前拓少数几家市场　　机Opportunities　　采取收购、合并或者战略联盟式与其际零售商合作专注于欧洲或者华区等特定市场　　沃尔玛卖场前设少数几家内拓展市场（印度）带量机　　沃尔玛通新商场点商场形式获市场发机更接近消费者商场建立购物内部商店使仅仅型超市经营式变化　　沃尔玛机存于现型超市战略坚持　　威胁Threats　　沃尔玛零售业领羊位使其所竞争手赶超目标　　沃尔玛全球化战略使其能其业务家遇政治问题　　种消费品本趋向降原制造本降低造制造本降低主要原产外包向世界低本区导致价格竞争并些领域内造通货紧缩恶性价格竞争威胁　　Wal-Mart SWOT析原文[1]　　Strengths.　　Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store.　　Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA).　　The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Mart's efficient procurement.　　A focused strategy is in place for human resource management and development. People are key to Wal-Mart's business and it invests time and money in training people, and retaining a developing them.　　Weaknesses.　　Wal-Mart is the World's largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control.　　Since Wal-Mart sell products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focused competitors.　　The company is global, but has has a presence in relatively few countries Worldwide.　　Opportunities.　　To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such as Europe or the Greater China Region.　　The stores are currently only trade in a relatively small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India.　　New locations and store types offer Wal-Mart opportunities to exploit market development. They diversified from large super centres, to local and mall-based sites.　　Opportunities exist for Wal-Mart to continue with its current strategy of large, super centres.　　Threats.　　Being number one means that you are the target of competition, locally and globally.　　Being a global retailer means that you are exposed to political problems in the countries that you operate in.　　The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing cost have fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat.　　Wal-Mart Stores, Inc. is the world's largest retailer, with $256.3 billion in sales in the fiscal year ending Jan. 31, 2004. The company employs 1.6 million associates worldwide through more than 3,600 facilities in the United States and more than 1,570 units . . .more? Go to Wal-Mart Facts　　Disclaimer: This case study has been compiled from information freely available from public sources. It is merely intended to be used for educational purposes only.
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