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简明英汉词典kit[kit]n.成套工具, 用具包, 工具箱, 成套用具美国传统词典[双解]kitkit 1AHD:[k1t] D.J.[kit]K.K.[k!t]n.（名词）(1)A set of articles or implements used for a specific purpose:成套工具：用于特定目的的成套物品或工具： a shaving kit.救生包；剃须用具(2)A container for such a set.工具包：保存这类工具的容器(3)A set of parts or materials to be assembled:全套元件：用于装配的一套元件或材料：a model airplane kit.飞机模型全套元件(4)A packaged set of related materials:成套材料：包装好的一套相关的材料：a sales kit.销售的成套材料(5)A collection of clothing and other personal effects used for travel.装备：旅行用的衣服和其它个人财产(6)A container, such as a bag, valise, or knapsack, for storing or holding such a collection.装备包：贮存或容纳这类装备的容器，如包、旅行袋或背包习惯用语the (whole) kit and caboodle【非正式用语】The entire collection or lot.全部的人（或事物）语源(1)Middle English kitte [wooden tub] 中古英语 kitte [木桶] (2)probably from Middle Dutch 可能源自 中古荷兰语 基本词义kitkit 2AHD:[k1t] D.J.[kit]K.K.[k!t]n.（名词）(1)A kitten.小猫(2)A young, often undersized fur-bearing animal.幼兽：幼小的，常为小型的毛皮动物语源Short for kitten kitten的简写基本词义kitkit 3AHD:[k1t] D.J.[kit]K.K.[k!t]n.Music （名词）【音乐】 A tiny, narrow violin used by dancing masters in the 17th and 18th centuries.袖珍提琴：17和18世纪舞蹈教师用的小而狭窄的小提琴语源[Origin unknown] [起源不详] 现代英汉词典kit[kIt]n.(1)随身携带物；装备The soldiers packed their kit for the journey.士兵们整理他们的装备，准备行军。(2)工具，用具；配套元件a toy aircraft kit组装玩具飞机We made a model plane out of a kit.我们用一套零件做了一个模型飞机。词性变化kitvt.-tt-（常与out, up连用）配备；供应all kitted out for the holiday节日供应全部配给现代英汉综合大辞典kit[kit]n.(从前舞蹈教师用的)小提琴英文相关词典kitequipment&&&&furnishings&&&&gear&&&&outfit&&&&rig&&&&set&&&&[七国语言]英汉信息大词典kit成套, 配套美国传统词典kitkit 1AHD:[k1t] D.J.[kit]K.K.[k!t]n.(1)A set of articles or implements used for a specific purpose: a shaving kit.(2)A container for such a set.(3)A set of parts or materials to be assembled:a model airplane kit.(4)A packaged set of related materials:a sales kit.(5)A collection of clothing and other personal effects used for travel.(6)A container, such as a bag, valise, or knapsack, for storing or holding such a collection.习惯用语the (whole) kit and caboodleInformalThe entire collection or lot.语源(1)Middle English kitte [wooden tub] (2)probably from Middle Dutch 基本词义kitkit 2AHD:[k1t] D.J.[kit]K.K.[k!t]n.(1)A kitten.(2)A young, often undersized fur-bearing animal.语源Short for kitten 基本词义kitkit 3AHD:[k1t] D.J.[kit]K.K.[k!t]n.Music A tiny, narrow violin used by dancing masters in the 17th and 18th centuries.语源[Origin unknown] 英汉船舶大词典kit n.成套工具,全套;n.鱼篮 朗文英汉综合电脑词典kit 套件，软件包；成[整]套工具[用具，物件，器材，设备，配件，部件]，工[用]具箱[袋，包] 英汉电信大词典kit n.全套工具,工具箱 英汉地质大词典kit n.成套器具,用具包,工具箱 英汉纺织大词典kit n.成套工具,用具箱,整套零件 英汉航海大词典kit n.木桶 英汉航空大词典kit n.桶,箱;n.箱,包 英汉化学大词典kit n.全套工具,背囊,全部 英汉海运大词典kit 全套工具，成套工具，成套零件，配套零件，配套元件，一组仪表工具箱，用具包，背囊小桶 基本词义kit 全套工具，成套工具，成套零件，配套零件，配套元件，一组仪表工具箱，用具包，小桶，鱼笼背囊，用具箱，一套工具 基本词义kit 全套工具，成套工具，一组仪表，配套零件，配套元件工具箱，用具包，背囊 基本词义kit 小桶，鱼笼背囊，用具箱，一套工具 英汉进出口商品词汇大全kit 工具箱,用具包 英汉经贸大词典kit n.木桶 英汉计算机大词典kit n.全套工具(背囊,全部) 英汉机械大词典kit n.全套工具,背囊 英汉建筑大词典kit n.工具,工具箱,元件 英汉农牧林大词典kit n.套件,工具 英汉能源大词典kit n.全套工具,背囊,全部 英汉汽车大词典kit n.成套器具,工具箱 航空英语缩写词典KITKnowledge Technologies International 科技国际化英汉水利大词典kit n.成套工具,整套零件,工具包 英汉消防大词典kit 【消】①消防器材 ②(某消防战斗员跟随的某辆)消防车 (配套的)个人(消防)装备 英汉冶金大词典kit n.工具,器材 英汉医学大词典kit n.试剂盒
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Mail: Copyright by ；All rights reserved.From Wikipedia, the free encyclopedia
Kit Kat is a chocolate-covered
created by
of , United Kingdom, and is now produced globally by , which acquired Rowntree in 1988, with the exception of the United States where it is made under license by
Candy Company, a division of . The standard bars consist of two or four fingers composed of three layers of wafer, separated and covered by an outer layer of chocolate. Each finger can be snapped from the bar separately. There are many different flavours of Kit Kat, including milk, white, and dark chocolate.
Use of the name Kit Kat or Kit Cat for a type of food goes back to the 18th century, when mutton pies known as a Kit-Kat were served at meetings of the political
in London owned by pastry chef Christopher Catling.[]
The origins of what is now known as the Kit Kat brand go back to 1911, when , a confectionery company based in
in the United Kingdom, trademarked the terms Kit Cat and Kit Kat. The names were not used immediately and Kit Kat first appeared in the 1920s, when Rowntree's launched a brand of boxed chocolates entitled Kit Cat. This continued into the 1930s, when Rowntree's shifted focus and production onto its
and Dairy Box brands. With the promotion of alternative products the Kit Cat brand decreased and was eventually discontinued. The original four-finger bar was developed after a worker at Rowntree's York Factory put a suggestion in a recommendation box for a snack that "a man could take to work in his pack". The bar launched on 29 August 1935, under the title of Rowntree's Chocolate Crisp (priced at ), and was sold in London and throughout Southern England.
The product's official title of Rowntree's Chocolate Crisp was renamed Kit Kat Chocolate Crisp in 1937, the same year that Kit Kat began to incorporate "Break" into its recognisable advertising strategy[] The colour scheme and first flavour variation to the brand came in 1942, owing to , when food shortages prompted an alteration in the recipe. The flavour of Kit Kat was chang the packaging abandoned its Chocolate Crisp title, and was adorned in blue. After the war the title was altered to Kit Kat and resumed its original milk recipe and red packaging.
4-finger US Kit Kat
Following on from its success in the United Kingdom, in the 1940s Kit Kat was exported to Canada, South Africa, Ireland, Australia, and New Zealand. In 1958, Donald Gilles, the executive at JWT Orland, created the iconic advertising line "Have a Break, Have a Kit Kat". The brand further expanded in the 1970s when Rowntree created a new distribution factory in Germany to meet European demand, and established agreements to distribute the brand in the USA and Japan through the Hershey and
companies, respectively.
In June 1988, Swiss company Nestlé acquired Kit Kat through the purchase of Rowntree's. This gave Nestlé global control over the brand, except in the US, and production and distribution increased with new facilities in Japan and additional manufacturing operations set up in Malaysia, India and China.
The Hershey Company has a licence to produce Kit Kat bars in the United States which dates from 1970, when Hershey executed a licensing agreement with Rowntree. Nestlé, which has a substantial presence in the US, had to honour the licensing agreement when it bought Rowntree in 1988 which allowed Hershey to retain the Kit Kat licence so long as Hershey was not sold. As Kit Kat is one of Hershey's top five brands in the US market, the Kit Kat licence was a key factor in Hershey's failed attempt to attract a serious buyer in 2002.
Variants in the traditional chocolate bar first appeared in 1996 when Kit Kat Orange, the first flavour variant, was introduced in the United Kingdom. Its success was followed by several varieties including mint and caramel, and in 1999 Kit Kat Chunky was launched and received favourably by international consumers. Variations on the traditional Kit Kat have continued to develop throughout the 2000s. In 2000, Nestlé acquired Fujiya's share of the brand in Japan, and also expanded its marketplace in Japan, Russia, Turkey, and Venezuela, in addition to markets in Eastern and Central Europe. Throughout the decade Kit Kat has introduced dozens of flavours and line extensions within specific consumer markets, and celebrated its 75th anniversary on 10 October 2009.[]
The traditional bar has four fingers which each measure approximately 1 centimetre (0.4 in) by 9 centimetres (3.5 in). A two-finger bar was launched in the 1930s, and has remained the company's best-selling biscuit brand ever since. The 1999 Kit Kat Chunky (known as Big Kat and Kit Kat Extra Crispy in the US) has one large finger approximately 2.5 centimetres (1 in) wide. Kit Kat bars contain varying numbers of fingers depending on the market, ranging from the half-finger sized Kit Kat Petit in Japan, to the three-fingered variants in Arabia, to the twelve-finger family-size bars in Australia and France. Kit Kat bars are sold individually and in bags, boxes and multi-packs. In Ireland, France, the UK and America Nestlé also produces a Kit Kat , and in Australia and Malaysia, Kit Kat .[]
In 2010, a new ?5 million manufacturing line was opened by Nestlé in York. This will produce more than a billion Kit Kat bars each year.
Countries where Kit Kat is marketed.
Kit Kat bars are produced in 16 countries by Nestlé: , , , , , , , , , , , , , , , ,
and . Kit Kat bars in the
are produced under licence by The Hershey Company, a Nestlé competitor, due to a prior licensing agreement with Rowntree. The year 2003 was a turning point for the Kit Kat bar as well as the confectionery industry in general. The popularity of
diets and the push to healthier eating stifled sales growth in many parts of the world. In addition, fierce competition from 's newly formed
superbrand also contributed to sales of the Kit Kat decreasing considerably in its home market of the UK, and threatened to depose it from its No.1 position. The solution adopted by Nestlé and others was to increase dramatically the number of new and unique variations of their confections and market them as , whereby they would usually only be available for a few months at a time so as not to impact the sales of their permanent edition counterparts. The strategy initially reversed the decline of the Kit Kat and has been adopted worldwide by Nestlé, Hershey,
and others with similar success.
This has resulted in many new flavours and varieties of the Kit Kat and other confections appearing globally since then. While some flavours have been hits, many have flopped, alienating some consumers in the process, causing Nestlé to scale back on new releases.[]
In September 2006, Nestlé announced that they would be cutting 645 jobs in their York factory and moving
production to their
factory in which two thirds of production was already taking place. They stated that this move would allow for a ?20 million investment to modernise the antiquated York factory and improve Kit Kat production.
has seen increased demand and favour worldwide because of its purported health benefits, September 2006 saw the launch of the four-finger Kit Kat Fine Dark in the United_Kingdom as a permanent edition, as well as new packaging for the entire brand.[] Hershey had sold the four-finger Kit Kat Dark in the US several years previously as a limited edition, and has begun doing so again.
Nestlé now manufactures two finger Kit Kats with natural flavourings, and for the first time, Kit Kats in this format are suitable for vegans.[] It is not known at this date whether or not other varieties will follow suit. In 2014, Kit Kat was ranked the third best selling chocolate bar in the United_Kingdom, after
The US packaging
When first introduced, the original Rowntree's Chocolate Crisp bar had a red wrapper, which briefly became blue between . As a result of milk shortages after the end of World War II, the milk chocolate coating was suspended and a dark chocolate was used instead during that period.[]
Since its introduction in the 1970s, the Hershey's Kit Kat packaging and advertising in the United States differed from the branding used in every other country where it was sold. In 2002, Hershey Kit Kats adopted the slanted
logo used worldwide by Nestlé, though the ellipse was red and the text white. The US version of "Kit Kat Chunky" is known as "Big Kat".
In the United Kingdom, the product has traditionally been wrapped in silver foil and an outer paper band. In 2001,
plastic was substituted as the confectionery's packaging.
In Norway, a similar product is manufactu Kvikk Lunsj XXL is similar to a Kit Kat Chunky.
After launching in the 1930s, Rowntree's Chocolate Crisp was originally advertised as "the biggest little meal" and "the best companion to a cup of tea". During World War II, Kit Kat was depicted as a valuable wartime foodstuff, with the slogan "what active people need". 'Kitty the Kat' arrived in the late 1940s to emphasise the "rich full cream milk" qualities of the bar and, thanks to contemporary improvements in production methods, also highlighted the new and improved 'snap' by responding to a biscuit being broken off screen. The first Kit Kat poster appeared in 1951, and the first colour TV advertisement appeared in 1969.
Since 1958, the slogan for the Kit Kat in the UK and elsewhere has been "Have a break... have a Kit Kat". However, in 1995, Nestlé sought to trademark the "Have a break" portion. After a ten-year legal battle, which was contested by rival Mars, the
ruled on 7 July 2005 to send the case back to the . In 2004, Nestlé UK used the slogan "Make the most of your break", but later returned to the original slogan.
The United States also used the short-lived slogan, "Tastes So Good, You'll Roar", in the early 1980s. The TV commercial most known from this slogan involves a young man biting into one of the Kit Kat bars in a grocery store, and roaring like a lion so loudly the whole store shakes violently, knocking items from the shelves. Another short-lived US slogan was "That's What You Want", whose television adverts showed people pulling unlikely foodstuffs from their pockets or purses, before rejecting them in favour of a Kit Kat.
The "classic"
version of the "Gimme a Break" Kit Kat
(in use in the
since 1986) was written by
(copy) and
(music) for the . Versions of the original have been covered by , , and many studio singers, as well as people who have appeared on-camera in the commercials. The jingle was cited in a study by
researcher James J. Kellaris as one of the top ten "" – bits of melody that become stuck in your head. Another version of the advertising jingle 'Gimme a break' created for Kit Kat "Factory" commercial in the US was an original recording by
W.K. was hired to write a new musical version for their "Gimme a break" slogan. Variations on the Andrew W.K. advertisement included executive dance routines in corporate offices and a network newsroom. However, the "classic" song has also been used again since the newer version first aired in 2004.
A 1989 United Kingdom advertisement for Kit Kat, in which a zoo photographer "takes a break" from waiting for pandas to appear in an enclosure and misses them performing a dance routine, came in 30th in 's "100 Greatest Adverts" poll in 2000.
The Maltese tour boat
had a distinctive red and white Kit Kat paint scheme before she sank in 2008.
In late 2004 through to the end of 2006, Nestlé Rowntree sponsored the English football club . As a result, the club's home-ground, , was renamed to KitKat Crescent.
In a 2012 advertising campaign in the UK and Ireland, several new flavours of Chunky Kit Kat were marketed, with consumers being asked to vote for their favourite. Selecting from white chocolate, double chocolate, peanut butter, and orange, Peanut butter was the winner by having 47% of votes. A similar campaign occurred in 2013 with mint, coconut, hazelnut and chocolate fudge.
In September 2013, it was announced that
mobile operating system would be named "KitKat". Google
the name from Nestlé, with no money changing hands. A promotion ran in numerous countries with specially branded Android Kit Kat bars to win
devices and
A Kitkat bar statue in Googleplex Headquarters
In December 2009, it was announced that the four finger variety of Kit Kat would use
chocolate (at least in Britain and Ireland) from January 2010. It has also been announced that the Fairtrade Kit Kat promotion will be extended to the finger edition as of January 2010.
During the first three weeks of , Channel 4 conducted a promotion in conjunction with Nestlé to distribute 100 "golden tickets" randomly throughout Kit Kats, in a style reminiscent of the story . Members of the public finding these tickets were permitted to use them to give themselves a chance to become a Big Brother housemate and bypass the standard auditions process.
Golden ticket holders were invited to a television show where one of them, , was chosen to enter the House by , picking a ball out of a machine at random.
This contest caused some controversy, with the
saying that the terms and conditions of the draw should have been made clearer in related advertisements, and that an independent adjudicator should have been present before and during the draw.
Kit Kat Matcha
Many varieties of Kit Kat have existed, either permanently or as limited editions, such as those sold to commemorate festivals such as .[] In Japan, Nestlé has introduced over 200 different flavours since 2000, including , , , , , and banana. The flavours are designed to appeal to younger buyers, and are often bought as good-luck gifts as the brand name echoes the Japanese phrase "Kitto Katsu", roughly translating as "surely win."
The Kit Kat Orange was the first flavour variant to be introduced in the United Kingdom, in 1996 and 1998 in Ireland. It was followed in 1997 by the Kit Kat Dark and Kit Kat Mint.[] All three were available as permanent editions of the two-finger multipack in the United Kingdom, along with the Kit Kat Original, the Kit Kat White, and from 2012 the Kit Kat Cookies & Cream.
A wide variety of promotional items exist, ranging from traditional merchandise (such as mugs, pens, oven gloves and tea-towels) to less common items such as coats for small dogs. Recently in Japan,[] Kit Kats have come packaged with CD singles, and a special limited edition double pack of Kit Kat Crispy Monogatari came bundled with a mini book featuring six short stories, one of which was written by , author of the
series. In Japan, Kit Kats are also available in jars that are dispensed from vending machines.
Kit Kat varieties: Pop Choc, regular and Chunky (or Big Kat)
The 'standard' Kit Kat finger bars can come in a variety of presentations and nutritional values. The bars can come in a miniature form of two finger mini bars, or a larger standard four, or in some cases, three, fingered bars.
The standard size has been upgraded in several cases up to a 'monster Size' bar, which can include up to five or eight fingers. Large single-fingered "Chunky Kit Kats" were launched in the United Kingdom in 1998 and have been sold in a variety of flavours. The market for Chunky Kit Kats has also expanded to .
Other forms and shapes include "Choc'n'Go" individually wrapped fingers from France, a twelve-finger "Family Block which is available in New Zealand, " in Australia, round bite-sized "Pop Choc" pieces, square "Kubes", -filled "Senses", a yoghurt with Kit Kat pieces, and a Kit Kat .
In the 1980s, a Kit Kat with five shorter fingers was sold in vending machines in the UK.
The Japanese Bake 'N Tasty Mini Kit Kats Custard Pudding Flavour was launched in 2014. The bar must be baked in an oven before consumption, and the surface sugar caramelises in the process.
In 2015, a new luxury and giftable variant of Kit Kat called Kit Kat Rubies was launched in Malaysia. Comes with the box of 20 small bars, the Kit Kat Rubies bar made with the premium chocolate truffle cream and imported roasted hazelnut pieces.
As of 2017, U.S. variants include the standard and king-size four-finger bars, standard bars covered with white or dark chocolate, snack-size orange-covered bars for Halloween, bagged wrapped one-finger miniatures (original and assorted), unwrapped minis, a redesigned Big Kat, and a king-size Big Kat (two of the new Big Kat bars).
Kit Kat has opened a Chocolatory in the
in . The dedicated shop allows customers to use touch screens to craft their own Kit Kat from a selection of chocolates and ingredients which are then created for them on site while they wait.
In March 2010, Kit Kat was targeted for a boycott by
for using , which the environmental organisation claimed resulted in destruction of forest habitats for
in Indonesia. A YouTube video by Greenpeace went
and Nestlé announced a partnership with
to establish "responsible sourcing guidelines" and ensure that its products did not have a deforestation footprint. They aimed to achieve a fully sustainable method of palm oil harvesting by 2015.
Kit Kat Milk Chocolate is made for the North American market with the ingredient PGPR (, E476, AKA Palsgaard PGPR 4150), which is used to reduce the amount of
needed and as an emulsifier. The FDA has determined it to be safe for humans in amounts up to 7.5 milligrams per kilogram of body weight. "Liver and kidney enlargement was noticed at much higher doses."
Original Kit Kat ingredients unless otherwise stated, listed by decreasing weight: milk chocolate (, milk ingredients, , , , ,
, , natural flavour), , sugar, modified , , , soya lecithin, , and natural flavour.
Milk chocolate (66%) (sugar, cocoa butter, cocoa mass, dried , cocoa mass, lactose and proteins from whey, whey powder,
(sunflower lecithin), butterfat, flavouring), wheat flour, sugar, vegetable fat, cocoa mass, yeast, raising agent (sodium bicarbonate), salt,
(soya lecithin), flavourings.
In 2006, the UK four-finger Kit Kat contained 233 dietary
(kcal) (975 ). In 2009, the two-finger Kit Kat contained 107 calories.
In 2013, the UK Kit Kat Chunky contained 247 calories which reduced to 207 calories in 2015. This correlated to a reduction in weight by 19% from 48 g to 40 g.
Hershey's Kit Kat Crisp Wafers in Chocolate [1 oz] Sugar, wheat flour, cocoa butter, nonfat milk, chocolate, refined , lactose (milk), milk fat, contains 2% or less of: soy lecithin,
(emulsifier), yeast, artificial flavor, salt, and sodium bicarbonate.
Milk chocolate (sugar, modified milk ingredients, cocoa butter, cocoa mass, whey powder, lactose, soya lecithin, polyglycerol polyricinoleate, natural flavour), wheat flour, sugar, modified palm oil, cocoa, sodium bicarbonate, soya lecithin, yeast, Natural Flavour. Dark chocolate (sugar, unsweetened chocolate, cocoa butter, milk ingredients, soya lecithin, salt, artificial flavour), wheat flour, sugar, modified palm oil, unsweetened chocolate or cocoa powder, sodium bicarbonate, soya lecithin, artificial flavour. May contain salt and/or yeast.
Nestlé has factories in various locations in China, to supply to China and . During the , where
was found to have tainted some milk suppliers in China, importers in Hong Kong chose to import bars manufactured in the United Kingdom.
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