Cherie Buziak | LinkedIn
Cherie BuziakLocationGreater New York City AreaIndustryCosmetics500+ connectionsJoin LinkedIn and access Cherie’s full profile. It’s free!As a LinkedIn member, you’ll join 400 million other professionals who are sharing connections, ideas, and opportunities.See who you know in commonGet introducedContact Cherie directlyPublished by CherieSummaryCherie Buziak, cosmetic marketing product developer, licensed aesthetician, and publisher has over 2 decades of beauty industry experience.In 2006, she launched BeautyEdge LLC, an innovative product development consulting company that is on the pulse of identifying the latest scientific introductions and is privy to cutting edge ingredients, delivery systems, and new technologies. Additionally, BeautyEdge delivers the analysis and insight needed to give products the edge to sell well through identifying trends, category analysis, consumer insights, and white space opportunities. BeautyEdge assignments include innovative development and brand positioning for companies like Bath & Body Works, Coty, Paris Presents, Noxzema, Omni Aesthetics and Rx for Brown SkinIn her corporate experience, Cherie spent 7 years with Avon Products. Prior to Avon, Cherie spent 7 years working with the prominent New York dermatologist, Dr. Neil Sadick as Director of Skincare of the medi-spa division and Executive Vice President of the pHases Spa division. She also served as Director of Training for the French skincare company, Guinot. She is an active member of CEW, NYSCC, NAPW - has authored numerous articles and is a dynamic and informative beauty industry speaker. ExperienceBeautyEdge LLCBeautyEdge LLCSkinCare Division, Dr. Neil Sadick/pHases Spa DivisionGuinot SkinCareProjectsClient ListOmniAestheticsParis PresentsCoty - Sally HansenMAST (beautyAvenues - Bath & Body Works)Rx for Brown SkinNoxzemaDDF (Doctor's Dermatologic Formula)Corwood LabsAndora InnovationsTeam members: At BeautyEdge, we mixed in a little inspirational exploration to our travels of the shimmery white sands, and electric blue waters of the Caribbean!Where did we land? A Perfume Factory! Check out our tropical journey in the video below.Team members: We won’t claim to know the answer to everlasting happiness at BeautyEdge, but we do know that as humans we seek an experience, whether inside or outside of ourselves, to which we can say, ”That makes me happy!” Take a look at what we saw at NY NOW!Need help creating a Happy or Experiential beauty care product or brand with an edge? Connect with BeautyEdge LLC at
We’re also available for category analysis to identify the white space for your new product or brand.Team members: In today’s competitive beauty market, it’s all about product experience. Contact
for the product development expertise you need for your brand to excel in today’s market. Inspiration from:"Lighting Layers and Reflections"Sculptural installation I designedInspired by the 2015 ESCALADEAutumn DeWildeTeam members: In today’s competitive beauty market, it’s all about product experience. Contact
for the product development expertise you need for your brand to excel in today’s market.Team members: When you think of “purple,” what comes to mind? Royalty? Passion? Romance? Its richness, its lushness? BeautyEdge strolled the streets of New York City and vicinity, seeking shades of purple. The color purple is not just on trend, in fact, it invades our world — our world of food, our art, our environment, our homes, our decor and adornments, our fashion, our beauty products. Its tones and hues, its nuances, are everywhere. It’s almost as though the color shouts out to you, commanding your attention. The color captures every mood, with abstract applications, and lush textures in jewel-like, brilliant finishes and vibrant opulence. Plum, lavender, amethyst, violaceous ... the variations in value offer endless options in our world. Wander with us, and come, see what we saw ... (view attached video) For more information, or, for a customized trend video, contact Team members: Presented at NYSCCCosmetology Day/The Science Behind Beauty,August 2013"Why We Spa!" - Today's LifeStyle - 5 Spa Trends- Top Buzz Words- Trending Textures- Trending Scents- Product categories that are sold in Spa's- Product price points- What the experts are saying- Potential Growth- Concept starters Need more information or a customized category review? Contact Team members: Babies…they can take up to 274 days or more to grow in the womb. Once born, their fragile skin is not fully equipped to face their new environment. Parents refer to pediatricians, friends and the personal care industry for knowledge of products to use on their new prized possession. This presentation reviews the competitive scope of trending baby brands in the market, ingredients used/not used in formulas, consumer insight, and effective marketing strategies of baby care products to consumers.Team members: SkillsSee 35+See lessEducationBSBucks County School of BeautyCosmetologyInterestsnew product/brand developmenthealthy cuisineindustry trendsVolunteer Experience & CausesCommunity ServiceNorth Jersey Vineyard Christian FellowshipDisaster and Humanitarian Relief- Volunteered with Samaritan's Purse - Hurricane Sandy Relief- Leader - Life Groups: Life Groups are groups of 8-15 people that meet together each week for 11-12 week semesters. Purpose of the groups are to encourage fellowship, interpersonal and spiritual growth.- Current leader: Ministry TeamOrganizationsNYSCC, NAPWPublicationsEdgeNotesEdgeNotes is a free subscription that shares a lite version of industry conferences, reviews, and trends.Authors: RecommendationsA preview of what LinkedIn members have to say about Cherie:Cherie is kind and caring. She's a great team player and I've learnt so much from her while being at Beauty Avenues. She's knowledgeable in her field and has a great deal of expertise and insight to offer. I am proud to have worked with her and feel thankfully to have gained a great colleague and friend.See moreSee lessCherie is one of the most accomplished and skillful product developers and marketers in the beauty industry. She commands both the creative side and R&D technicalities and details necessary to successfully create, develop and manufacture beauty products across categories from mass to prestige. She has an excellent eye for what is &new& and &next&, a great aerial view of the market dynamics and knows how to translate the latest and upcoming trends into successful market products. Cherie’s great passion, drive and focus show in the many accredited, awarded and peer recognized products she launched. During her tenure at Avon and as a consultant for Coty she has made outstanding contributions. It was my pleasure and privilege to work with Cherie and I would welcome any opportunity to work and partner with her again in the future. See moreSee lessGroupsSee 7 moreSee lessView Cherie’s full profile to...See who you know in commonGet introducedContact Cherie directlyPeople Also ViewedLinkedIn member directory:Tina Leeds | LinkedIn
Tina Leeds所在地区美国 大纽约地区所属行业化妆品453 位联系人立即加入领英，查看Tina的完整资料。注册完全免费！加入领英，与全球四亿职场人士共同拓展人脉、分享创意、发现机遇。浏览共同联系人获得引荐直接联系Tina个人简介Visionary Global Beauty Product Development Executive with extensive background in trend setting with overarching product development. Proven track record across all beauty categories (fragrance, skincare, color, bath&body and personal care). Recipient of over 15 industry awards for first-to-market/superior product launches. Demonstrated leadership in:o Category/brand developmento Concept innovationo Research & Development o Out of the box ideaso High tech product knowledgeo Visual presentation o Package design Please contact me at 347-831-2455 or 工作经历Top level global product executive. Strategic visionary with proven track record across all product categories. Global expertise in concept, ideation in development, launch, growth, and maintenance of Coty's nail portfolio. Demonstrated leadership in category/brand development, color and shade strategies, out of the box new product ideas, high tech product/formula knowledge, visual trend presentations, package design, manufacturing, on site support as necessary and R&D direction.Limited Brands Victoria's Secret美国 大纽约地区Reported to CEO, managed 20 person staff plus consultants. Recruited by Limited Brands for newly created position to translate the brand voice of Victoria Secret Pink apparel into a fully comprehensive beauty offering that is paralleled, highly innovative, and trend relevant. Developed multi-category collection of 130 sku's with projected sales of $35M. Created comprehensive bath and body offering securing PINK's crossover to the bath category. Focused on the concept of "fast beauty" leveraging the unique heritage in apparel resulting in trend-forward, one-of-a-kind promotional packaging and season product offerings including gift sets. Continued to reinforce the strong success of PINK fragrance by expanding upon the $31M opportunity with innovative packaging and 1st to market technologies.美国 大纽约地区Reported to the President, directed fully dedicated staff of 10 plus consultants. Overarching development of the brand essence of Avon mark, Avon's first global entry into the youth market. A 360-degree integrated role, including all strategic ideation from concept through launch including: trend spotting, product offering, formulations, product copy, package design, jewelry and accessories development, advertising, "magalog", GWP and PWP promotional offerings and internet training. Fully ideated positioning and build product portfolio achieving $100M at retail during first 18 months of operation attracting a new, young, hip, modern demographic to the corporation for the first time in its history. Developed over 400 beauty and fashion accessory products with 100% incremental sales to core Avon business. Responsible for the launch of "Hook Ups", an award-winning, first-of-its-kind, interactive packaging innovation in color cosmetics. Recipient of over 20 product development awards for innovation for prestigious fashion and beauty publications and industry associations including: Allure, Cosmopolitan, Cosmo Girl, InStyle, Seventeen, and Self.美国 大纽约地区Chosen by CEO Andrea Jung to be part of the launch team for Avon's first retail initiative "beComing." Spearheaded product development and package design of over 200 sky's across 6 merchandising segments and created a number of category innovations: Skinfusion Anti-age Skincare Line, Pack your Bags De-Puffing Eye Gel, Transfirm Contouring Treatment and Redefine Airbrush Foundation - all market.美国 大纽约地区Responsible for creating new Global Product Development Center of Excellence for the Avon Core Group. Led development of new products across all categories (color, skincare, bath and body, personal care, and fragrance) including concept, formulations, claims, and package design. Launched color: Beyond Color Nutralush plumping lipstick and Extreme Volume Mascara, and skincare with focus on Avon's Anew Pure 02 Mousse and Cream, Anew Retroactive Eye Age Reversal Serum, Anew Ultimate Skin Transferring Cream, Anew Line Eliminator and Biology Skin Optimizer. Fragrance: Little Black Dress (Fifi Award winner)Lancaster Group WorldwideResponsible for the development and creation of new global product lines (over 600 sku's and 4 product categories) for Isabella Rossellini, Jill Sander, Lancaster, and Germaine Monteil. Developed product positioning, claims, regulatory guidelines, clinical and required consumer testing. Primary liaison with international marketing and supervising and directing creative services, training, and public relations. Worked closely with key principles Isabella Rossellini and Jill Sander to develop brand strategy and present new product concepts and vital production information for launch of their beauty initiatives. Launched $20M skin therapy with the first patented oxygen technology. Spearheaded development of 36 sku sun line, a $30M flagship brand. Developed and launched Lancaster Recontour Cellulite Treatment with revolutionary magnetic technology in the European market. Relaunched Lancaster skincare line in Europe as market share leader.美国 大纽约地区Developed new products for Germaine Monteil, Charles of the Ritz, Alexander de Markoff from conception to launch and managed all groups as integral parts of creative marketing team including: R&D, packaging development, legal, quality control and manufacturing. Responsible for input to PR, Training, Display and Art departments with approval on all product copy.美国 大纽约地区Responsible for all product and shade development for lip, nail and eyes from concept through to launch.技能专长其他 24 个收起教育背景Bachelor’s Degree, PsychologyBachelor's Degree, Bachelor of Arts - Psychology志愿者经历Tina关心的公益话题动物保护文化艺术儿童环境健康人权政治参与组织Cosmetic Executive Womenno语言能力EnglishGreek查看Tina的完整资料并…浏览共同联系人获得引荐直接联系Tina会员还查看了位于中国的领英会员:anew line eliminator什么东西_百度知道
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