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3秒自动关闭窗口【美甲奥钻批发 第1名 】
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速卖通实战操作综合版
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本帖最后由 天下人小编 于
16:46 编辑
初入速卖通
由于速卖通的商家很多都是PayPal的用户,同时也经常和做速卖通的朋友们进行交流。速卖通怎么做,怎样做好速卖通,速卖通开店技巧,今天和大家分享下速卖通高手们的速卖通攻略。 更多信息请看外贸B2C零售江湖听雨博客。
(一)关于速卖通的纠纷处理:
只要单量达到一定程度,纠纷和差评就是避之不及的。一直追求完美,想维持100%好评店铺,接连的几个无来由的差评混杂着纠纷,把我们打的晕乎乎的。有些纠纷是有来由的,有些差评却是莫名其妙的,想搞定它们,先搞清它们:
<font color="#.客人期望值过高,产品没有达到他们的期望值是纠纷和差评的根源
<font color="#.物流速度是造成客户满意度下降的元凶
<font color="#.沟通不够让不满演变成纠纷或差评
<font color="#.产品质量不过关,包装破损
<font color="#.搞懂了为什么客人差评我们,那么解决起来也就没那么难了。
首先,不要一味的美化产品和图片,如果有瑕疵和不足的,要在照片中体现,产品描述清晰简洁详尽。
接连收到的差评都是因为客人没有注意到尺寸想当然的买了下来,结果货到了觉得小了,不经过任何沟通,直接差评
遇到这样的客人,我们都是先站内信和邮件沟通,请求修改评价,一部分客人很好讲话直接就改了,一部分客人没有任何回应;这样一周之后还有一次邮件轰炸的机会,再没反应就给他们好处,说改了评价返3美金或者下次给5%discount,然后好话继续说;再没反应就每天跟吃饭一样给他站内信留言,用“诚心”感动他们,让他们知道随便给了差评,是没好日子过的!
第二,对于物流速度问题,大家都很清楚,发出去的货就像泼出去的水,我们是控制不到的,可是客人着急了还是会找我们,就和我们在淘宝买东西一样,快递的问题最终还是会转移到卖家身上,对他们发泄,虽然我们也清楚他们是无能为力的。有2点我们可以做的更好,第一就是在发布产品的时候以表格的形式注明各个国家各种运输方式大致到达的时间,让卖家有清楚的认识,第二就是发货后要及时告知客人跟踪信息以及预计到达时间。做到以上两点,当物流有小的延迟的时候,客人也会表示理解的。
第三,及时的沟通,首先是主动沟通,发货后的提醒是第一点,然后是被动沟通,成交客人站内信和留言的回复要及时,最后每个周六做个总结,抽出几个小时时间去跟进下发出去的货物,有异常的记录并及时告知客人,这样也能避免纠纷。
第四,多买些包装辅助材料,如塑料袋,泡泡袋,泡泡膜,质量好一点的封箱胶,硬度好的纸箱,小投入大回报,值得投入
最后一点,很多产品就比较的容易碎,这样我们一般提供备品,很多时候碎的比备品多,怎么办?这样客人肯定是不会善罢甘休的。对于这样的问题,首先要承认是我们的过失,其次是要问客人怎么去解决,最后就是随机应变了。
(二)关于产品发布的时间
产品发布的多,一直不停的发,流量就上来了吗,订单就多了吗?不尽然。。。
并非人人都能有幸睡到“寒玉床”,就算是睡到了,也有可能因为利用不善走火入魔。血肉之躯也不是机器,没办法24个小时不眠不休的发布更新,更新发布……之前也有试过一天十几个小时不停的更新发布产品,最后订单量不成比例,直接把小小的自信心给打击没了,也有试过从为了打时差凌晨两点起来发产品处理询盘的,效果也不是很好
数据纵横的新功能——实时风暴可以很好的掌握曝光量和浏览量的峰值数据,尽量在那个时间段发布和更新产品,效果会比不定时的好一些。
举例我们店里的产品,北京时间的早8点到中午12点是没什么流量的,流量最高的在早晨5-6点和下午3点到8点。早晨的那个时间段没有办法把握到,但是根据实时风暴的数据就可以合理的安排好一天的工作:上午不要发布产品,午饭过后开始发,刚好赶上下午的高流量点,这样新产品只要一两天就可以上位,提高了不少效率。
这样就空出来很多时间做别的事,并不要一天都守着电脑守着店铺,人慢慢发福,身体也越来越差就不值得了
从我工作以来,无论是要求自己还是要求同事,我都希望能奉行3点,第一“工作体现价值”,第二“时间统筹比埋头苦干更重要”,第三“基于正确的方向,努力才有意义”,共勉。
(三)怎样做好速卖通的服务
之前我们店里打的招牌是7 x 24 service for you. Think customer before us. 顾名思义,就是7天24小时无休(跟EMS一样,哈哈)
一直为此沾沾自喜,以为这样就算是最好的最周到的服务。直到有一天看客人的ebay店铺,上面清楚的注明了工作时间,并且表明是LOCAL TIME。反思下自己的做法,觉得欠妥,首先,这个承诺是不可能兑现的,如果客人一周找你20次,那么你19次都在他不会觉得是你的服务好,1次不在,他会觉得你说话不算,这不就是传说中的“自己打自己耳光”吗
好的服务,首先要有原则,有底线
这点我之前做的不好,有一个PH的客人,经常在店里下100美金左右的单,而且频率很高,可是好景不长,客人开始让我给不断的找别的产品,而且直接发过来速卖通其他卖家的链接,我回复说你直接找他们买就可以了,这些产品我们没优势的,可是客人死缠烂打,没办法就找了,结果他变本加厉,要找的新品越来越多,甚至耽误了我们正常的工作,而且很多产品只买一次,金额就几十美金,每次要查HS编码,再查到目的国海关有没有什么限制,速卖通上的价格大家都懂的,特别是做烂了的大路货,每次也就一百RMB的利润,却要跑断了腿操碎了心。虽然单下的频,但是每个单都是麻烦不断,最后我们算下,从这个客人身上一个月才赚2KRMB,做一个采购代理都不止这个价吧,更何况我们一个团队从采购到发货都要围着他转。最后我们果断的把他拉黑,从此世界安静下来了。
有利润空间,才有提升服务体验的可能性
做速卖通,首先是赚钱,其次是建立在合理利润上的良好服务,包括态度和解决问题的能力。如果没有合理的利润,还要赔钱赔笑,这个我实在做不到也不建议福友做。定价的时候考虑到后续可能发生的售后服务,就不会在发生一点意外就毫无还手之力更不能提供出任何服务,退款就变成了忍痛赔钱,自然也没什么好心情去做服务,大不了拉黑了事,白白错过了后续合作的机会。
记得刚做外贸的时候,因为没有师傅带,就到论坛学,不知道在哪里看到前辈的一句话:“客人很多,只找适合自己的”。这么多年,也一直这样要求自己,是自己的,要做到最好,不是自己的,就随缘。服务改服务的客人,利用好28原则,才能创造更多的利润。
(四)关于发小包
因为做的小包单不多,时间也不久,因为工作关系经常性的取消小包发货项,经验尚浅,本不想过多的在进阶教程里讲小包,但是经历了一夜的沟通,为了2个10美金的单,觉得不值的同时,又陷入了深深的思索
先说说这2个单的起因
因为11.26大促订单很多,虽然增加了人手并且加班加点熬了2个通宵包完了货,可是还是没能避免忙中出错:一个国家的2个客人的地址标签贴反了,我们却完全没意识到。最近陆陆续续的小包收货了,晚上12点刚想睡觉,邮件提示来了个纠纷,赶紧去处理,一看是说30天了还没到货,RU,做SMT的都知道,在10月份之后30天就到的可能性和中500w差不多了,赶紧写站内信安慰,写了好几条,客人完全不理会,想想算了,这个问题就算是提交到平台我们也不会输,看下时间快1点了,刚准备睡觉,邮件提示又来了一个纠纷!!!赶紧再起来看,居然是一个RU的客人收到货了说发的与描述不符,11.28日寄出的,12.14就到了,真是中了500w了,要求全额退款。看了这个客人发的照片才知道居然是刚刚纠纷的那个客人的货,晴天霹雳,刹那间不困了,赶紧找出来发货图对照,证明确实是发错了。怎么办? Paypal退款? 不幸里面刚好没钱。同意纠纷?最近没发小包,单少,只有几十个,同意了纠纷率马上就上来了。死撑周旋?一两个月后还是要全额退款,度过了这个月,春节之后还是要处理头疼的问题,而且影响更大。让客人再下一单然后减免10美金?别搞笑了,傻子才会信。那最好的办法只有一个:重发。补发就得沟通,好言相劝到早晨六点,客人算是稳住了,八点客人取消了纠纷。另外一个客人到目前为止没任何反应,已经拒绝了他的退款,虽然还在死撑,可是已经很清楚的知道就算是货到了,客人发现不符还是要退款的。
纠纷率是按照订单量而计算的,如果是按照金额,这么小的单直接全额退款给他们了,省去了麻烦。
本以为这样就算了事了,自责的同时,更多的是对零售客人的不满。
就在昨晚,同意重发的客人下了一个金额还算OK的批发单过来,还给了几个新的idea,有的还是有可行性的,也许年后会按照客人的idea开发新产品。可是就为了这张单,留言记录发了7页,艰辛的程度不亚于海运单,利润却只有那么点
总结做小包单
<font color="#- 货值小,运费少,就算利润率高,金额摆在那里的,能赚的有限
<font color="#- 运输不确定因素多
<font color="#- 在不影响店铺正常经营的情况下,不去过分的处理小包问题,让他们自生自灭
<font color="#- 还是好客人多,遇到有问题的客人,动不动就纠纷的,直接给1星差评提醒所有卖家,直接退款给他,直接拉到黑名单永世不得超生
<font color="#- 能走CPAM的不走HKPAM,10美金的东西,又有几个是真的在意几天到的呢,节约成本第一,控制利润第二,随时考虑全额退款和重发的高风险
(五)关于物流(预计送达时间的问题)
穿过了物流折扣物流选择的重重考验,我们以为守得云开见月明,谁知道速卖通“预计运达时间”马上让我们的心在寒冷的冬天降到了冰点。
因为预计到达时间关系到后续放款问题,也许还会影响客人购物体验和商品排名?(没有测试,待考证),最开始是按照系统默认的时间来设置的,可是问题很多,下面是预计运达时间设置建议,FYI
<font color="#- 小包统一设置成60天(这已经是速卖通给出的最长时间了)
<font color="#- EMS到东南亚,AU, USA设置成15天,SF到港澳台设置为5天(虽然SF也可以到马来西亚,韩国,日本,新加坡,美国,5天基本能到,但是第一价格贵,第二速卖通系统不支持发到这些国家,所以5天只是针对港澳台的),EMS到其他国家设置为30天(俄罗斯,巴西除外)
(六)关于邮件的妙用
经过了一段时间的积累,是时候把所有客户资料导出来整理一下了。之后按照金额排列下,就成了比SMT系统里“历史客户统计与营销”更完善更清晰的分析手段。
打电话成本太高,TM客人很少有上,订单留言石沉大海,站内信无法像原来一样给自己CC…… 这样邮件就成了营销利器,好好利用,效果不可限量。
<font color="#- 定期给客人推介新品
<font color="#- 询问客人使用反馈
<font color="#- 偶尔的节日祝福
<font color="#- 发货后提醒
<font color="#- 评价提醒
<font color="#- 售后问题处理
<font color="#- 建立比SMT在线店铺更稳定的客户关系体系
用outlook或者foxmail管理邮件;别用@qq, @163这样的邮箱
(七)关于速卖通的评价体系
速卖通的几次评价改革都让人失望,首先是7天评价期变到30天,之后是默认评价不算分。唯一好的就是之前修改评价有次数限制而且需要买家点击提出,现在随便几次只要买家愿意帮忙。
<font color="#天的评价期很长,但是确认收货不马上评价的,通过观察很少有再去评价的,哪怕写邮件去催,效果也和付出不相符。
有的客人比较懒,不知道要讲什么,就什么都不写
有的客人满意不说话,只有不满才差评
虽然默认好评不算数了,但不影响我们的利润,我曾试过为了更多的评价去信催客人留评,结果以2个差评收场,从此规规矩矩再不敢去惹恼客人。
中评不算数了也算是个好事吧,遇到中评的客人可以不去理会直接拉黑了
我曾经浪费过很多时间和金钱在处理差评方面,这完全是不值得的,省下时间可以管理产品,跟进有价值的客人,或者泡壶茶,慢慢的喝一会。
不要介意默认好评不算数,你的不算别人的也不算,留评的和不留评的一半一半,订单多多,评价自然会多起来
不要过多的时间去处理差评,在好评率不影响升级和参加平台活动的前提下,就随它去吧
(八)关于速卖通的线下交易
线下交易的好处在于规避了速卖通线上的风险并且节省了5%的手续费,但是存在被速卖通查到的风险。
因为速卖通手续费无上限封顶,超过500美金,线下比线上节约超过USD 25,USD 25足够应付我们这边的银行费用,如果客人那边的电汇费用较高,比如澳大利亚,巴西等,可以适当给予5%折扣,就相当于扣除速卖通线上交易费了,用来弥补客人的电汇费,钱到账户,放在里面不取,第一赚利息,第二积攒下来也可以平衡从速卖通提现的USD20费用。个人认为利大于弊。
分析要求线下的客人的几种情况:
1. 要求使用PayPal账户付款的。
因为PayPal在海外使用频率确实很高,类似于咱国内的支付宝。而且客人在对你无法完全信任的情况下,希望借助PayPal这样的第三方支付平台提供安全保障。虽然你有时候会因为这样那样的原因不想开通PayPal账户。但是你不会因为纠结于付款渠道就放弃客户和单子吧?即使你一次能劝客户不用PayPal,但以后第二次、第三次呢?而且即使客户被你劝的同意其他渠道的付款,但是客户体验也会降低很多。
<font color="#. 要的产品太杂,没有合适的链接拍下
还是首先要看看客人的订单金额,以500美金为分界点,大于500美金线下还是值得TT的,小于的就辛苦一点做个链接给他,写明要的产品,或者为了省力,直接设个1美金特殊类链接让客人拍算了
3. 公司批发客户,订单量大,直接要求TT
这样的客人要好好把握,因为速卖通不接受公司credit card,如果没有有效的引导,客人一般会直接选择TT到速卖通,收到过这样的款的朋友都懂的,到账金额比实际金额差一些,我们是有权利选择不继续交易把款退回,可是客人收到的款最少的也被扣了30多美金,经历这么一折腾,客人很难再选择这么纠结的交易了
我之前有过一笔交易,当时算是比较大的金额3.8k多,客人直接TT到alipay的新加坡账号,可是因为客人拍下离付款相隔十几天(为了确认订单细节),速卖通因为各种原因一直说没收到钱,这个问题扯了一个多月,我记得当时的那个热线还是可以打通的还没“卖家买家轻松找对方,阿里巴巴“伤人”的网站”这个提示语,但是也花了几个小时话费吧,经常是座机手机一起打,从早晨九点到晚上五点,真是折磨。客人给速卖通也是写了很多邮件,都说会查,直到某一天,我们已经决定放弃做无谓的努力,让客人自行了断的时候,速卖通突然发来一封邮件说经查那笔款已经到了,一查,扣费了,问客人,客人说已经选择了负担全部的银行费用,因为实在是浪费太多时间在这上面,就算扣费也不想去跟客人计较了,少赚一点吧,结果把货发了,吃了哑巴亏。
这样的客人订单和利润最稳定而且更换供应商的可能性小,算是做大速卖通的基础吧
(九)关于速卖通的提现
很多人反映SMT提现不成功给退回了,有人账号写ALI ID,有人写自己的英文名,这样退回就没什么奇怪的了
下面说下银行选择:
到目前为止我经过农行,工行,招行,中行提现,公司账户是不会有任何问题的,个人账户农行被要求去窗口结算(但却不用写申报单),但是相比还是麻烦,单次五万才值得跑一次,汇率也没什么出彩的地方。
工行很简单,只要在网上银行直接随便选个用途结汇就OK,方便,而且汇率是最高的;但是2013年之后用过一次必须去总行柜台办理,说是新政策,从此没再试第二次。
招行一贯是首选,因为首个像样的银行卡金葵花是在这里办的,另一方面借身份证开的账户也都是招行的,网银免费,彼此转款实时到账0费用,直接网上申报就可以了,用了几年都很好,就是汇率相比工行、中行低了点
中行提现要去柜台,网上办理有时候会被退票,而且网银一年50块钱确实费用不低,能省则省,6张卡就相当于公司一年的银行账户管理费了。
提现的手续费20美金是省不掉的,唯一能做的就是攒多点再提,3000以下不需要申报直接入账,有时候急用可以提3000。其他前期单不多可以一个月提一次,后期可以以周为单位提,攒多点再提,别都给马云打工了。
如果提50000可以输入50020,这样到账是50000整,可以全部一次结汇,用过的结汇卡做好记录,不要重复使用,否则打进去了结不了只能等到下一个自然年的一月一号了。
给做速卖通朋友的几点忠告
我想告诉你:做速卖通做到什么程度,创造多少利润,是由自己说的算的。
如果你只是为了收入高一些,赚的多一些,付出时间和精力,你可以在SMT上得到的;
如果你只是想赚个零花钱,也别过多抱怨速卖通风险大,回款慢,纠纷判决不公,付出和回报是成比的
如果你想用速卖通养活自己和家人,并让它的回报值得你不断付出,需要一直的坚持、努力和思考,每个人都是天生的胜利者,好好利用自己的资源和智慧,随着越做越好,你会对它有更多的容忍和期待
从有SMT到现在因为疑惑和工作时间关系,我几次开店关店,从最开始试试看到现在从海运单倾斜几乎在全职SMT,我渐渐懂得了一个道理:海运单可以由一个公司去运营,只要分工明确沟通到位,跟进客人的人选是可以替代的,而做SMT店铺,让我更能真切的感受到我的工作价值,也让客人感受到这个店铺所要传达出的讯息。愉快的交易,轻松的合作,虽然里面有一些辛酸和失落,但是毕竟到哪里都是好人多。
从一个不知小包为何物,不懂任何零售技巧的外贸人,到线上成交额排名稳居前三位,线下稳定客人稳定订单,我只用了6个月,对于一个把洗衣做饭收拾房间作为首要任务的已婚居家男人,我把家庭和家人看的比什么都重要,一个如此事业心淡薄的人都可以做到一个月的从SMT得来的收入说出来让人完全不信并认为是在吹牛,如果你做,有什么理由不会做的比我好呢?
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增加曝光量
速卖通三个月,实现曝光量从一星期5000到一天5000的飞跃,虽然不算厉害,但提升的步伐是无法阻挡的,也将继续前行。
接触速卖通是在2012年,之前是个小白,速卖通都没听过,支付宝也没用过,英语也烂,是个全新的新人,但我有的是耐心和上进心,自学能力也比较强,今年进了一家公司,做国际站,速卖通和淘宝,我负责外贸。
刚进公司,是接替那个辞职的同事,丢给我2个账号,好评率比较低,纠纷也几个,辞职之前不耐烦的大概给我讲了下速卖通。出门在外,我也从没指望别人教什么,人还是得靠自己!好在我学习能力不差,开始了自学之路。
一开始无从下手,慢慢的从后台的 速卖通教程,卖家论坛 学习,基本掌握了上传之后,就开始自己找新产品上传,虽然公司的有400个产品了,在实践中也慢慢的发现总结更好的方法,最好的参考就是 淘宝 ,速卖通换名之—国际版淘宝。以下纯属个人经验,仅供参考,童鞋们有更好的方法别忘了分享。
一、运费模板:
我设置了2个,1个是EMS免运费,1个是CPAM免运费。
EMS 以第6区为标准计算售价,1—6区的国家免运费,超过的不发货(也就是发DHL,FEDEX,UPS那些了);小包以第7组为标准计算售价,1—7组免运费,超过的不发货。但是后来发现,俄罗斯,乌克兰等第8区的国家询价,要求发EMS;科威特,秘鲁,智利等8组的国家询价,要求发小包;在数据纵横也可以看到很多不在免运费范围内的客户浏览产品,但是只看不下单,或许就是运费模板导致的。虽然他们的运费比较贵,并不是不能发,虽然免运费也还有利润,和客户说加钱还是没问题的。但是,不是每个不免运费国家的客户都会主动和你沟通,所以,我修改为:没选中免运费的国家减免50%,而不是不发货。才修改运费模板2天,乌克兰,智利等国家就纷纷下单了,加上运费,利润比免运费的国家高的多。
当然,很多卖家设置的运费模板是一个免运费,一个不免运费,一个产品传多次,不免运费的单价比较低,有利排名。
二、产品上传:
我一般一个产品传2次,一次小包免运费,一次EMS免运费。产品标题尽量长一点,就算产品名称写完了,就尽量的写点产品属性,材质,尺寸,特性等都可以加上,但是,切记不要加符号,特别是“ ”。客户搜索产品从来不会关键词之间还写 , 。 / 等符号的,基本用的是 (空格)。
我举个又好气又好笑的例子:
之前同事给公司传了个产品,标题是:Free shipping wholesale,HI001 100pcs/lot cotton children's mask face mask Fashion lovely Masks in winter,and keep health 这是个小包免运费的儿童口罩标题
一个澳大利亚客户收货产品后给我一个差评,我就看她给给的评语,当时我就哭笑不得,客户竟然说:产品我是收到了,但是赠品一个都没有,标题写着那么多个“ ”都是骗人的!
谁说老外就不贪小便宜呢,于是乎我赶紧的给客户又留言又邮件,告诉她那只是标题,并不是赠品,并说以后她购买我会给优惠,不一会,客户果断给我评价改成了5星。
顺便说下,上传产品最好四重匹配:即产品产品属性,标题,关键词,描述④个地方,都出现产品关键词。
再说说走EMS的 产品包装信息 填写:
举个例子:如果一个产品,100个打包EMS免运费,卖200刀,包装重量是10kg,包装尺寸是50*40*40cm,你包装重量按照实际填写的话,那些没免运费的国家DHL,UPS,FEDEX等快递估计运费就上百刀了,如果你是客户,你会下单吗?
一般走EMS的产品,大多数是几十几百个数量打包卖,售价也是基本100刀以上了,我们的售价已经计算了EMS的运费在内,而且对于不泡的产品,基本FEDEX比EMS都便宜,如果你EMS包邮,FEDEX运费还要100刀,是正常人都不会直接下单。其它快递有时候也就比EMS贵几百RMB,所以,我们只要把运费随便加几十刀,即包装尺寸和重量随便写一点,不需要按实际的。
三、店铺活动:
店铺活动无疑是提高曝光和增加订单的最有效方法之一。
但是大多数童鞋都说:做活动的时候曝光率上升了,可是结束后就往下掉。既然活动又效果,那么有没有想过持续活动呢?如果你一直保持保持活动,曝光率不就一直上升吗!?
活动分平台和店铺活动,平台活动需要审核,被选上的概率非常低,但是,希望大家经常坚持,指不定哪天就走运选上了呢。我做3个月来,已经被选上3次,在活动期间,曝光量和订单都是加倍的来。建议:挑选有样品单并有好评的产品,每次报名几个产品,这样被选上的概率较大。店铺活动中,比较有效的是 全店铺打折,这是我经常做的活动,在上次活动快结束的时候设置下一次活动,每次活动的时间不要过长,连续活动,曝光量也是持续上升。
本人准备明年辞职SOHO,人都是被逼出来的,本想长久的做下去,怎奈三番四次被同事嫉妒陷害,遭遇重大损失。进公司半年月绩超两年的老同事,同事看了眼红,冒充我发邮件给客户,删我出单的产品,改我产品负责人,把我的运费模板UPS,DHL,FEDEX,TNT等全部改成包邮…等恶劣行为,而我跟老板提时,老板却一味的维护偏袒老员工,我已经心灰意冷,各位庆祝我明年SOHO 吧,给自己打工才是王道!
最后,顺便呼吁一下大家:不要打价格战!那样便宜的是老外,累死的是同胞,我都是按1.5倍的利润计算售价,即(采购成本 国内运费 国际运费)/汇率/0.95*1.5,大家都行动起来,让Made in China高傲的走向世界,而不是廉价的走向世界!
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速卖通五件套:(三)客户留言模板综合版
本帖最后由 天下人小编 于
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客户留言模板综合版
一、售前,图片上传要求:
图片编号和产品编号要一致,一个产品图片有多张,至少5张以上比较好,例如HJ001-1,QHJ001-2,依此类推;图片可以点击鼠标右键点击“复制”然后存到文件夹中;
图片必须清晰,能体现材质,产品的全貌和剖面,拍摄图片需要进行全貌、正面、背面、切面、各种使用方法的展示图;图片和实物必须相符。
产品属性要包括以下几个要素:产品名称(堆积关键词),颜色,尺寸(链条,吊坠,内径,要清晰详尽),重量,包装,材质(重点),编号等信息;
注意和店铺里已经上传过的产品不要重复,可多次浏览店铺产品,留下印象来;如果有重复,编号先空着,等再分配任务来填充这个编号;
不能有任何与我公司无关的网址和店铺名称等的水印;
上传过程中注意去 , 等国外的购物网站上参考其使用的关键词,在速卖通上了解竞争对手的价格,相同的产品确保我们是最低价格;
有好的产品可以推荐,但是要确保这个产品我们在速卖通上有竞争力,提供相关的市场信息供上级审核,通过后可以上传;
翻译的时候注意不要把韩国,日本,进口这样的字眼翻译进来,要注意我们面向的主要是亚洲和欧美的国外客户,而淘宝面向的是国内客户;
上传图片到速卖通之后,要同时转化到国际站上去;
上传不是自己工厂生产或者合作工厂生产的产品,是从淘宝或者网上其它渠道的产品时,要先在速卖通上比较价格,确保我司的价格最低,同时要保证利润空间,无利润的产品就可以选择不做;
把中国邮政小包的运费滩到单价里面,运费模板设置为全部免运费;
图片上传顺序:1)尺寸图(横 和坚的各一张);2)正面图(1-3张);3)剖面图和背面图;4)带OPP袋的包装图+带卡片的图5)带条形码的背面图 6)卡片图7)纱袋图8)纸箱图9)产品描述
二、产品关键词设置
B、当季当年热门词
C、客户搜索习惯
D 关键词充分曝光(除了产品标题,还有编辑产品信息时候的“添加自定义属性”、“产品关键词”、“更多关键词”、“产品简要描述”以及产品详情页描述里重复产品标题等方式增加产品关键词曝光次数)
E关键词整理,通过不同的方式搜索关键词,热门关键词等。
三、客服业务员每日工作流程
第一件事,查看订单。
给客户留言,感谢其订单,并且告知几天之内可以发货,不要等客户来催发货,留下不好的印象来,让客户感觉到我们在关注他;(参考《模板一》)
填写《发货通知单》,看订单中客户是否有留言, 对颜色,或者尺寸,包装是否有特殊要求, 如果有就尽量按客人要求发, 如果不能按照客人要求发货,就发货前通知客人;如果客户没注明颜色要求,颜色和款式要按照图片尽量混批发全;
填写好客户名称,国家,发货方式,申报价值等资料。报关金额要慎重。
一般美国的包裹重量如果没有超过三千克金额就可以标5-30美元,最多不要超过50美元。澳大利亚的只要不超过1000美元就好, 但是木制产品,动物羽毛产品容易叩关,要慎重, 并且建议不要走DHL 。德国的海关对中国的包裹要求特别严格, 所以报关最要慎重, 建议不走EMS, 因为德国的EMS 是DHL 收购了。包裹金额不要超过20欧元, 500克以下的标5欧元就可以了,偏重的就不要标5欧元,可以标10-20欧元。如果包裹重量很重,但是还是标了5欧元海关很容易怀疑。 另外, 仿名牌产品建议不要发,尤其是DHL 或其他快递。丹麦的报关金额不要超过13美元, 波兰不要超过20美元,英国不要超过17英镑。挪威,瑞典,芬兰不要超过30美元, 意大利不要超过40美元。拉美国家一般不要超过50美元。俄罗斯和新西兰的EMS有时候很慢,所以如果客人急需,就建议不要走EMS。
《发货通知单》要在当天上午尽最快的速度交给发货员,填写《发货通知单》时要去采购员那里核实采购价填写交给业务主管签字。三天之内货物还没有到位,问发货员要发货单号先在线上发货。
产品发货之后要在当天在线上发货,不能拖到第二天甚至多天才填写。
线上发货之后对客户进行留言;(参考《模板二》)
中国邮政小包发货之后满三十天,快递满一个星期要帮客户查询货物状态,同时给客户留言(参考《模板三》)
货物到达客户国家海关之后,要提醒客户去提货(参考《模板四》)
第二件事,检查客户是否有留言
因为速卖通系统读过的留言就看不到了,要用本子记录下客户留过言的订单编号,以便可以进行及时的回复,不管客户是否回复留言,每天对这些订单编号进行留言跟踪,一直到客户回复留言为止,留言要同时用邮箱发到客户的邮箱里,否则只有等到客户登录到速卖通查看留言的时候才可以看到。
第三件事,查看客户评价
每天必须查看,同时对所有客户的评价进行回复,中差评要每天重点回复(参考《模板三》,评价要在评价后台,订单后台和客户邮箱三个地方同时进行回复(参考《模板四》),确保客户可以及时看到,每天都回复,一直回复到客户修订评价为止。注意评价后台只能回复一条留言,要求客户修改评价也只能回复一条留言,要求修改评价之后客户在系统里必须要在七天内修改,否则七天后将不能再修改,超过七天的还没有修改的,可以要求客户发邮件到 这个邮箱里申请速卖通修订我们的评价;
第四件事,及时跟踪包裹物流
<font color="#、发现客户包裹未妥投的,要联系客户,建议客户拿着跟踪号到当地邮局去找。如果客户没回复要继续跟踪。如果包裹在规定的收货时间内不能收到货物的,要及时延长收货时间。
<font color="#、如果包裹被海关扣留,要建议客户跟海关联系,可以提供交易账单,发票 。
<font color="#、如果客人来问包, 要及时提供跟踪网址和跟踪信息,如果有跟踪信息就建议客户多等几天, 如果没跟踪信息, 包裹超过40天还没收到的就首先让客户去邮局检查一下, 没有在邮局找到的就看客户的态度, 态度好的可以多等几天, 态度已经很不耐烦的就建议退款或者补发了。(意大利,英国,法国,中亚,澳大利亚的航空小包出了中国就没跟踪信息了。)
<font color="#、如果客户收到包后抱怨收错物品我们就要建议客户发照片过来确认, 如果真的错了就建议补发正确的, 错的劝客人低价卖给客人。如果客户不同意就建议部分退款或者寄回错误的物品,然后全额退款。
<font color="# 、如果客人收的物品数量不对,销售, 打包人员要核对包裹重量, 检查发货记录,如果确定是我们少发了就建议客人在他的下一个订单补发,这样可以节省我们补发的运费。 如果客人不同意的话就单独补发 或者部分退款。
<font color="#、包裹被退回来的要及时联系客户,根据成本加运费核算是补发还是退款损失小。
<font color="#、如果客人收到包裹后没有及时给评价的, 可以及时联系客户, 建议客户给好评, 并建议客户如果包裹有什么问题,请及时联系我们, 要让客户觉得我们是真的关心他 ,帮助他。
<font color="# 、如果客人给了中差评的要及时联系, 沟通, 劝导客人修改评价, 要确定客人同意修改后再把请求发过去。
第五件事,针对性的跟踪检查发货员是否按要求发货。
四、发货员工作流程
<font color="#、发货员收到《发货通知单》后,仔细查看客户的要求,发货方式,交货期等,有现货的当天务必发货;没有现货的能自己生产的自己生产,不能生产的由采购员采购——以为业务主管的填写的要求为准。有情况及时向上反馈,保证尽最快的速度发货。三天之内如果采购员不能找到货物要把发货单号给客服业务员,让其可以在三天之内进行线上发货;
<font color="#、打包前要仔细检查物品质量,颜色,是否有发错货,对于易碎的物品要慎重包装;
<font color="#、按照《发货通知单》上的写的申报金额填写申报价值;仔细核对地址;报关单上品名那里一般写handcraft ,标gift .
<font color="#、要注意交货时间,尽力在规定的时间内交货。如果客人所需物品缺货的要及时联系客服业务员,建议客户延长交货期,或者建议客户换货。
五、留言模板
模板一(收到订单后留言):
Hi,*****, thank you very much for your order, we will send you the goods within 1-3 days by China Post Mail(****), if any quesition, don't hesitate to ask me, hope we will have a good start cooperation. Thank you.
模板二(发货后留言):
Hello, ***(客户名称), it is a pleasure to tell that the postman just picked up your item from our warehouse, it is by ****(物流方式)about *** working days to arrive. The tracking number is *******, tracking web:********, you can view its updated shipment on the web, which will be shown in 1-3 business days. Also our after sales service will keep tracking it and send message to you when there is any delay in shipping. We warmly welcome your feedback.
模板三(客户30天后仍然没有收到包裹的留言):
Hello ******, this is ***, I am sending this message to update the status of your order. The information shows the parcel didn't arrive your country, Apologize that the shipping is slower much than usual. Hope it is not a big trouble for you. Just now We extended the taking delivery time for you , thank you very much. Best Wishes.
模板四(货物到达海关后,提醒货运相关进展):
Hello Sir/Madam
This is **. I am sending this message to update the status of your order. The information shows it was handed to customs on Jan. 19. Tracking number:************. You can check it from web: ***************.
You may get it in the near future. Apologize that the shipping is a little slower than usual. Hope it is not a big trouble for you.
Best Wishes.
模板五(货物达到邮局):
Hello Sir/Madam
This is **. I am sending this message to update the status of your order. The information shows it is still transferred by Sydney post office. Tracking number:************. Please check the web *******.
You will get it soon, if your country Post delay it , please try to contact and urgent them, maybe you can get it earlier . Please note that package delivery. Hope you love the product when get my products. If so please give me a positive feedback. The feedback is important to me. Thank you very much.
Best Wishes!
模板六(评价时的模板):
给客户评价时的模板: good buyer, thank you very much for your order, i hope we will have a long-time cooperation, don't hesitate to contact with us if there's anything what i can help you , best regards.
好评客户留言模板:
Hello, ***, i am so pleased and grateful that you gave us a good feedback /you are satisfied with our products and service, i hope i can apply to give you a good discount or send a gift to you when you order next time. Thank you very much. Best regards
中评客户留言模板:
道歉:Hello, *** , i feel so sorry for all your inconvenience/ the quality question/ that you are not satisfied with *****.
解释原因:
提出解决办法:In order to showing my apologies, we hope we can give you a good discount or send you a gift when you order next time. and thank you so much for your suggestion , hope we will have a long-time cooperation. don't hesitate to contact with us if there's anything what i can help you , best regards.
差评客户留言模板(同中评):
在中评的基础上增加:i am looking forward to your reply whether or not you agree we fix this thing. If agree, honestly hope you can revise the bad valuation. If you don't agree, could you give us a better suggestion? We hope we can fix this thing reasonably and positively. Let us apologize to you again for all your inconvenience. Thank you very much ,best regards.
客户未评价:Dear ****,I just got the good news that you have confirm receipt the parcel,I hope you are satisfied with our products.We would appreciate it,if you can give us a positive feedback,the feedback is very important to us.
I hope we will have a long-time cooperation, don't hesitate to contact with us if there's anything what i can help you .Thank you very much.Best regards.***
模板七(发错货物,漏发货及时提醒客户):
Hello ***, it is a pity to tell you a thing that our delivery member forgot to send the gauze bag to you, could i send you again or we give you $**** discount to you when you order next time? So sorry for all your inconvenience. Thank you very much , best regards.
模板八(推荐订阅店铺):
给新买家推荐:
Dear***,Thanks you for showing interest in my products. In order to offer a better service and keep you updated with the latest promotions and products, please subscribe to my store. Any problem of subscribing, please refer to
原意:亲爱的*买家名称*:很高兴您关注我的产品,为了方便后续给您提供更好的服务,建议您可以订阅我的店铺,可以及时了解我的店铺和产品的最新动态。如 果您在操作时遇到问题时,请参看
给老买家推荐:
Dear ***,Welcome to subscribe to my store. By a few clicks you can enjoy our VIP service such as the latest updates from new arrivals to bestselling products on a weekly basis etc. Any problem of subscribing, please refer to
原意:亲爱的*买家名称*:欢迎您订阅我的店铺,这样您每周可以收到最新、最热销的产品信息,仅需要您简单操作,就可以享受给您的VIP服务。如果您在操 作时遇到问题时,请参看
模板九 (论坛推广模块):(速卖通教程链接地址)
/education/marketing/tools/jifenmobanloaddown.html
/education/marketing/tools/jifenloaddown.html
/education/marketing/tools/jifenhelp.html
模板十(节假日祝福):
模板十一(对老客户推销模板):hello ****, thank you very much for your order in our store, do you sell by online store or Real store ? Could you send the website for my reference if you have a online store, you can tell me which product you selt mainly if you have a real store. we are a professional jewelry factory, i hope we can get the sellerdom news and your suggestion for the products. And maybe we can supply the product you are selling and be sure to give you best price than other suppliers for the same quality products. I hope we will have a long-time cooperation and help you have a better sale. Thank you very much ,best regards.
模板十二(客户抱怨全部是免运费,没有按指定的运输方式来发):
dear *****, thank you very much for your message, i am so sorry that you didn't check our product description carefully, please check it again, because many countires can't select the China Post free shipping, so we set all are free shipping, and you will discover many stores are do so in Aliexpress, and aliexpress have a course to tell us how to set all free shipping. Even so , dear carlos, don't worry, we are a orginal factory, our price must be best for this product , you must have no any lose. and i hope you will have a good sale and we will have a long-time cooperation.
模板十三(客户拍买了但是未付款):
Hi, Dear****,i found you bought our products , but you didn't pay the money, if you feel the shipping cost is too high? Or you don't know how to pay ? Could you tell me the reason, so that we can discuss to solve the question for you.
模板十四(说服国际站客户到速卖通购买的第一封邮件):
Hi, Dear ***, i am very pleased to receive your inquiry, snake necklace is one of our main products in our factory and we produce it many years with a good quality and service.
Because so many detailers buy this products now and the quantity usual just have 100-500pcs, in order to save our client's time, we suggest you can buy our store directly, our store website address:
/store/700604,the snake necklace link is :
/store/979027/Necklace_12.html
You can see all the details such as the pictures, color palette, product description, all kinds of shipping cost etc. And you can pay by western union, bank ,credit card online, if you have no these, you can contact with us by paypal.
Please check it carefully, if you have any question for the price, operational approach, etc, don't hesitate to ask me, i will give you a satisfied answer and how to buy online.
And i need tell you a good news, when your order is more than $300, we will reduce all the shipping cost in our store and send the goods to you by express such as DHL, UPS, EMS, Fedex etc.
Aliexpress company belong to alibaba company , too and it is fit well for the small order to buy online. Hope we will have a start cooperation in it and have a long-time cooperation.
we hope you can give us some suggestion for our store for the picture, price, shipping, variety, MOQ etc. we will adjust all according to our clients'view.I am looking forward to your reply/order, thank you very much.
模板十五(客户拍了但是没有付款):
Oh,My God.You didn't pay for the product incredibly.This is beyond my imagination.The products are so perfect,however they are still not make you satisfied.It seems that my service and product are not good enough, which let you wasted so much time in my shop and lose your confidence on me.I'm very sorry.Wish you have a happy life.
模板十六(客户留言过失没有及时回,香港小包无路径查不到)
Dear Gayane
So sorry for the delay reply,too many message after CNY, so I missed to reply your message,really I feel so sorry.
I have checked the message and our delivery record ,all of the information shows that we have shipped the parcel via HongKong post without tracking number,so it is untracked.But the rule of Aliexpress specified that we must write a tracking number,if not,we can't send the goods online, therefore,my collegue wrote a tracking number of china Post mail.I'm so sorry for all of the trouble we brought to you.
I think I should tell you that there are so many parcel for HongKong post and the post is so slower than usual by the end of the year,I hope you can cancel the dispute and wait for more days in patience,I believe the parcel will arrive in the near future,please believe that we won't make our clients bear any lose.If the parcel is returned or lost,we will refund you without any reason,Please dont worry about that.if now we refund the money to you, when you get the parcel, you need pay the money to us or return back the parcel to us, i think that is trouble for you or me.
Apologize again for all of the trouble brought to you.really so sorry because of the delay reply and not enough service. i hope you can give us a chance to give you a discount or a simple gift when you next order. Thank you very much.
模板十七(客户对材质误会并且提起纠纷并且没有及时回复)
I feel so sorry for the delay reply because we can't see the message of dispute centre in time if we didn't go to dispute centre, so I missed to reply your message,really I feel so sorry.
I have checked the material of the earrings,and I confirmed with our warehours stock,the material is crystal.I think you should confirm it again.and please send the goods pictures to our email() to confirm.
On the other hand,we are honest seller and hope establish long-time cooperation with any kind customer,we can not make our clients bear any lose.I hope you can understand and I am looking forward your next order.Thank you.
投诉中国邮政小包还没有收到货:(事例:)
Dear ****, i am s*****, i feel so sorry to bother you and all your inconvenience. we have followed the package tracking number all the time. now, the China Post mail always can't arrive to our client's hand because of so many parcel for China Post, although most are about 18-43 days, but it still have many package just can'arrive more than 45-60 days or more,and sometimes some package return back to China ( less 2%), we ask the China Post mail that didn't know the exact reason they only can check the package status.maybe the customs clearance is a reason, your country post delaying is a reason, China Post delaying is a reason. i think the Post mail service is worse much than the express.but it is very cheap when the weight is less than 2KG,
we always feel so helpless for the China Post, so our product decription have ' Risk Tips& for the Post Shipping way, we must deal with the delay positively, don't worry, we will still follow the tracking of you package. if the package return back by the Postal service, when we get the package we will return back the money to you unconditionally. please try to contact with your country Post and urgent them , our experience shows that can let the package to your hand earlier, it have no any other way.
dear *****, because you give us a dispute , that had let us have a dispute rate and give us a very bad effection. if you can cancel this dispute within 4 hours, that will have an arbitrament rate that will give us more bad effection. hope you can comprehend our work, and i hope you will have a good sale for our products, and we will have a long-time cooperation. please believe the Aliexpress company and believe our company, you won't bear any lose if you cancel this dispute, thank you very much.(如果客户发起了一个纠纷)
when you get the goods, please confirm it online, thank you very much, hope you will be satisfied with our goods and you will have a good sale ,and we will have a long-time cooperation, thank you very much.(如果已经到达客户国家)
Dear****, if your goods is urgent, i suggest you should select the express shipping way, when your order is more than $300, we will send the goods to you by express free shipping.
if you are a mature buyer in aliexpress , you will discover, when your order is more than $300 in a store, usually you can get a good price (some store can be free shipping less than $300, but the unit price is higher much), and it can save much shipping cost with a fast and safety shipping way. please confirm it, thank you very much.(向客户进行推销)
if you still can't get the goods after 60 days,we or the aliexpress must refund all the money to you. (向所有这类型的投诉客户进行此承诺)
投诉发货数量少了
hi,*****,i am so sorry about our careless, i need confirm the weight of parcel to check the less quantity with our shipment staff who just start to work after some days, because only less a pcs, i apply to our manager, i think, could we can fix this thing as following:1.could i offset the 1pc's money when you next order,and we give you a good discount or send a simple gift to you?2.if you much refund now,could you give me your paypal account?
really so sorry for all the convenience, thank you very much.
客户投诉标明快递免运费结果不是免运费的(参考订单)
dear ****, thank you very much for your reply, i am so sorry that you didn't check our product description carefully, please check it again, because many countires can't select the China Post free shipping, so we set all are free shipping, and you will discover many stores are do so in Aliexpress, and aliexpress have a course to tell us how to set all free shipping. Even so , dear carlos, don't worry, we are a orginal factory, our price must be best for this product , you must have no any lose. and i hope you will have a good sale and we will have a long-time cooperation.
投诉色差:
投诉质量问题:
投诉款式发货,少发货:
投诉销售情况不好:
投诉我们发货速度太慢;
其它模板:
<font color="#、当买家光顾你店铺, 询问产品信息时:
重点:跟买家初次打招呼,要亲切、自然并表示出你的热情。尽量在初步沟通时把产品元素介绍清楚, 范例参考:
Hello, my dear friend.Thank you for your visiting to my store, you can find the products you need from my store . If there are not what you need, you can tell us, and we can help you to find the source, please feel free to buy anything! Thanks again.
<font color="#、鼓励买家提高定单金额和定单数量, 提醒买家尽快确认定单时可参考:
Thank you for your patronage, if you confirm the order as soon as possible, I will send some gifts. A good news: Recently there are a lot of activities in our store. If the value of goods you buy count to a certain amount, we will give you a satisfied discount.
<font color="#、交易进行中,通知买家去参看物流情况时,可参考:
The goods you need had been sent to you. It's on the way now.Please pay attention to the delivery and sign as soon as possible. If you have any questions, please feel free to contact me.
<font color="#、当完成交易,您表示感谢,并希望他下次能够再次回头时,可参考:
Thank you for your purchase, I have prepared you some gifts, which will be sent to you along with the goods.Sincerely hope you like it. I'll give you a discount, if you like to purchase another products.
<font color="#、推广新产品,采购季节期间根据自己的经验,可给买家推荐自己热销的产品。
Hi friend,
Right now Christmas is coming, and Christmas gift has a large potential market. Many buyers bought them for resale in their own store, it‘s high profit margin product, here is our Christmas gift link, Please click to check them , if you want to buy more than 10pieces, we also can help you get a wholesale price. Thanks.
在圣诞节来临之际,圣诞礼品将是一个热销产品。很多买家从我们这进货到他们自己的商店里出售。这个产品的利润不错。以下是我们圣诞产品的介绍,请点击了解。10个起批我们将给您批发的价格.
<font color="#、货物断货,货物偶尔的断货只要认真解释一下,买家能够理解,最好的办法是告诉买家自己会积极尽量帮他找到她所需要的产品,同时向他介绍类似的款式供其选择
Hi friend,
We are really sorry that the shoes you order is out of stock at the moment. I will contact the factory to see when they are going to be available again. I would like to recommend you some other pretty shoes which have the same style. Hope you like them as well. You can click on the following link to check them out. If there’s anything I can help Please feel free to contact us.
我们已经重新设置了价格。在原有价格的基础上,又给您了15%的折扣。我们提供的价格比市场价要低,在这个产品上,我们没办法给出更低的价格了。希望你能接受这个价格,如果有任何问题,请和我联系。
<font color="#、大量订购询问价格,大量订单询盘,买家若是赶上采购季我们一定要抓住机会,对他们的回复要一定要详尽,内容一般包括样品的价格、样式、采购量和相应的价格,这个报价建议是包括运费的,而且价格要相对有优势,给买家感觉是给他的一个优惠。
Hi friends
Thank you for your inquiry, we very much hope to complete the order with you for me, here is the products link you need, if you buy 100 pieces, we can give you a wholesale price, $25/piece. If you have any idea, Please let us know, and we will try our best to help you. Looking forward to your reply.
谢谢您的询盘,我们非常希望能够与您完成此笔订单,下面是我对您所需要的产品的介绍,如果您一次购买100件,我们可以给您一个批发价格,每件25元.如果您有任何的问题,请和我沟通。我会竭尽所能来帮助你。期待您的答复。
<font color="#、海关问题,某些国家海关的严格检查造成货物延误,建议及时通知买家,及时的沟通让买家感觉你是一直在跟踪货物的状态,并是一位负责的卖家,以免置之不理造成误会。
Dear friends
We received notice of logistics company, now your customs for large parcel periodically inspected strictly, in order to make the goods sent to you safety, we suggest that the delay in shipment, wish you a consent to agree. Please let us know as soon as possible Thanks
亲爱的朋友
我们接到物流公司的通知,现在贵国的海关对大量邮包进行定期的严格检查,为了使货物安全的送达到贵处,我们建议延迟几天发货,希望征得您的同意。希望尽快得到您的回复
<font color="#、退、换货问题。
Dear friend,
I'm sorry for the inconvenience. If you are not satisfied with the products, you can return the goods back to us.
When we receive the goods, we will give you a replacement or give you a full refund. We hope to do business with you f or a long time.
We will give you a big discount in your next order.
Best regards
亲爱的朋友,
很抱歉给您带来了不便。如果你不满意的产品,你可以把货物返还追到我们。
当我们收到的货物,我们将给你一个更换或者给你全额退款。我们希望能和你们建立贸易关系。
当您下次购买时,我们将给您最大的折扣。
催促下单,库存不多
Thank you for your inquiry.
Yes, we have this item in stock. How many doyou want? Right now, we only have X lots of the X color left. Since they arevery popular, the product has a high risk of selling out soon. Please place yourorder as soon as possible. Thank you!
Best regards,
回应买家砍价
Thank you for your interests in my item.
I am sorry but we can’t offer you that lowprice you asked for. We feel that the price listed is reasonable and has beencarefully calculated and leaves me limited profit already.
However, we’d like to offer you somediscounts on bulk purchases. If your order is more than X pieces, we will giveyou a discount of xx% off.
Please let me know for any furtherquestions. Thanks.
Sincerely,
断货 (out of stock)
We are sorry to inform you that this item is out of stock at the moment. We will contact the factory to see when they will be available again. Also, we would like to recommend to you some other items which are of the same style. We hope you like them as well. You can click on the following link to check them out.
http://www.aliexpress…
Please let me know for any further questions. Thanks.
Best Regards,
(Your name)
因为周末导致回复不够及时,先表示歉意,因为错过了最佳24小时回复时间所以可通过主动打折的方式赢取客户。
I am sorry for the delayed response due to the weekend. Yes, we have this item in stock. And to show our apology for our delayed response, we will offer you 10% off. Please place your order before Friday to enjoy this discount. Thank you!
Please let me know if you have any further questions. Thanks.
Best Regards,
(Your name)
选择escrow,提醒折扣快结束了
Thank you for the message. Please note that there are only 3 days left to get 10% off by making payments with Escrow (credit card, Visa, MasterCard, moneybookers or Western Union). Please make the payment as soon as possible. I will also send you an additional gift to show our appreciation.
Please let me know for any further questions. Thanks.
Best regards,
(Your name)
合并支付及修改价格的操作
If you would like to place one order for many items, please first click &add to cart&, then “buy now”, and check your address and order details carefully before clicking “submit”. After that, please inform me, and I will cut down the price to US$XX. You can refresh the page to continue your payment. Thank you.
If you have any further questions, please feel free to contact me.
Best Regards,
(Your name)
提醒买家尽快付款模板
We appreciated your purchase from us. However, we noticed you that haven’t made the payment yet. This is a friendly reminder to you to complete the payment transaction as soon as possible. Instant payment the earlier you pay, the sooner you will get the item.
If you have any problems making the payment, or if you don’t want to go through with the order, please let us know. We can help you to resolve the payment problems or cancel the order.
Thanks again! Looking forward to hearing from you soon.
Best Regards,
(Your name)
We appreciate your order from us. You have chosen one of the bestselling products in our store. It’s very popular for its good quality and competitive price. Right now, we only have X lots of the X colors left. We would like to inform you that this product has a high risk of selling out soon.
We noticed that you hadn’t finished the payment process for the order. We’d like to offer you a 10% discount on your order, if you purchase now, to ensure that the product doesn’t sell out.We will ship your order within 24 hours once your payment is confirmed. If you need any help or have any questions, please let us know.
Best Regards,
(your name)
PS: We are one of the biggest suppliers on AliExpress. With more than 3 years’ experience in world trade, we are able to provide the best prices, the highest quality and the superior service. We inspect our products before shipping them out and provide a 1 year warranty for all products. We promise to give you a full refund if the products are not as described.
If you have any questions, we are happy to help you.
订单超重导致无法使用小包免邮的回复
Unfortunately, free shipping for this I am sorry for the confusion. Free Shipping is only for packages weighing less than 2kg, which can be shipped via China Post Air Mail. However, the item you would like to purchase weighs more than 2kg. You can either choose another express carrier, such as UPS or DHL (which will include shipping fees, but which are also much faster). You can place the orders separately, making sure each order weighs less than 2kg, to take advantage of free shipping.
If you have any further questions, please feel free to contact me.
Best Regards,
(Your name)
海关税 (customs tax)
Thank you for your inquiry and I am happy to contact you.
I understand that you are worried about any possible extra cost for this item. Based on past experience,import taxesfalls into two situations.
First, in most countries, it did not involve any extra expense on the buyer side for similar small or low-cost items.
Second, in some individual cases, buyers might need to pay some import taxes or customs charges even when their purchase is small. As to specific rates, please consult your local customs office.
I appreciate for your understanding!
Sincerely,
(Your name)
因为物流风险,卖家无法向买家国家发货时给出的回复
Thank you for your inquiry.
I am sorry to inform you that our store is not able to provide shipping service to your country. However, if you plan to ship your orders to other countries, hopefully we can accommodate future orders.
I appreciate for your understanding!
Sincerely,
(Your name)
已发货并告知买家
Thank you for shopping with us.
We have shipped out your order (order ID: xxx) on Feb. 10th by EMS. The tracking number is xxx. It will take 5-10 workdays to reach your destination, but please check the tracking information for updated information. Thank you for your patience!
If you have any further questions, please feel free to contact me.
Best Regards,
(Your name)
物流遇到问题
I am happy to contact you.
We would like to confirm that we sent the package on 16 Jan, 2012. However, we were informed package did not arrive due to shipping problems with the delivery company. We have re-sent your order by EMS; the new tracking number is: XXX. It usually takes 7 days to arrive to your destination. We are very sorry for the inconvenience. Thank you for your patience.
If you have any further questions, please feel free to contact me.
Best Regards,
(Your name)
如果买家希望提供样品,而贵公司不支持样品时,可以这样回复
I am happy to contact you.
Regarding your request, I am very sorry to inform you that we are not able to offer free samples. To check out our products we recommend ordering just one unit of the product (the price may be a little bit higher than ordering by lot). Otherwise, you can order the full quantity. We can assure the quality because every piece of our product is carefully examined by our working staff. We believe trustworthiness is the key to a successful business.
If you have any further questions, please feel free to contact me.
Best Regards,
(Your name)
客户投诉没有收到货的模板:、
Dear Rosalinda ,
Thanks for your message , here is yuor friend Ashley from Chway Jerwelry , wish you have a nice day there .
It is a pity to hear that you still have not received your parcel, for your order just now I checked our shipping record, the tracking number for your parcel is RACN, we send it out on Oct31th ,you could track it on
And just now I tracked , it shows that :
You entered: RACN
Your Item's Status Your item has been processed through a sort facility in SHANGHAI, CHINA PEOPLES REP at 9:02 pm on November 08, 2011.
It seems that your parcel has left China on Nov8th , I guess there was something wrong happened during the shipment that lead it delayed , cause you know Christmas and new year is coming , there are much more parcel needs to be shipped out than usual time , that may lead many parcel delayed ,but normally it is hardly to lost .So I wonder that will you please kindly wait for 1 more week ? If you could not received it after 1 week, please do not hesitate to contact me again , if so , I would like to offer my best service , refund or resend is possible , I assure you will not bear any lost.
So sorry for the inconvenience brought to you , and looking forward to your message again
Best wishes
Your friend Ashley
客户投诉款式发错的模板:
Dear Rosalinda ,
Thanks for your message , here is your friend Ashley from Chway Jerwelry , wish you have a nice day there .
It is a pity to hear that you received a wrong item, normally it is hardly to happen, as we have a serious packaging team , but I knnow nothing is impossbile , so here to help me find out the reason , would you mind to send me the picture about the item you received ?
Please do not worry, I am an honest seller , after I found out the reason, I would like to resend you the right ones or issue you the refund as your prefer , I assure you will not bear any lost .
So sorry for the inconvenience brought to you , and I am looking forward to your confirm message
Your friend Ashley
客户投诉销售情况不好的模板:
Dear Michelle
It is a pity to hrar that the sacrved you ordered on my store still have not been shipped out . As they sells quite well on my store , normally it must also hot sale in your market .
I guess it is because of winter time , as you know the scarf you ordered on my store are necklace scarf, it mainly used in Summer , and Autum time , so I think when the winter passed , your scarves may hot sale , so hope you could try to wiat for more days .
客户抱怨发货太慢的模板:
Dear Rosalinda
I am so sorry for the delay delivery , as we have a rest during the past two days , and after the holiday . we have lots of parcels needs to be shipped out , that lead losts of our parcel have not been shipped out in time, hope you could kindly understand , and wiat it in patienc .
业务员会合理的分类管理手上的客户,了解客户的喜好,挖掘客户的需求。
比如沟通中发现客户有个人店铺,我们会问客户要来网址,然后根据上面的产品整理成表格,告诉他哪些产品可以为他长期供货,报价是多少,建立起与客户的长期合作关系。
其它服务注意事项:
包裹退回来后,要咨询客户是重新发还是退款,不允许直接发出去;如果客户同意重新发,要告知客户单号;
客户的留言不可以漏回,漏回一次罚款50元,如果因此导致客户差评根据严重程度罚款300-500元;
主题帖子积分
本帖最后由 天下人小编 于
15:47 编辑
线下交易状况应对
线下交易,让人又爱又恨的方式。
好处在于规避了速卖通线上的风险并且节省了5%的手续费,但是被发现了却要割头的。
不要为了客人的方便而线下,要为自己的腰包去选择
因为速卖通手续费无上限封顶,超过500美金,线下比线上节约超过USD 25,USD 25足够应付我们这边的银行费用,如果客人那边的电汇费用较高,比如澳大利亚,巴西等,可以适当给予5%折扣,就相当于扣除速卖通线上交易费了,用来弥补客人的电汇费,钱到账户,放在里面不取,第一赚利息,第二积攒下来也可以平衡从速卖通提现的USD20费用。个人认为利大于弊。
分析要求线下的客人的几种情况:
1-为了自己方便直接要求PP金额不大,100美金左右,甚至更少
这种客人我一般直接回绝:没有PP账户。
原因:这种金额的,PP不如直接速卖通线上,因为PP所要承担的手续费比速卖通的还要高,而且积攒到足够金额提现也更困难;另一方面,若后期各种原因引起纠纷,若买家在速卖通投诉,后果很严重
2-要的产品太杂,没有合适的链接拍下
还是首先要看看客人的订单金额,以500美金为分界点,大于500美金线下还是值得TT的,小于的就辛苦一点做个链接给他,写明要的产品,或者为了省力,直接设个1美金特殊类链接让客人拍算了
3-公司批发客户,订单量大,直接要求TT
这样的客人要好好把握,因为速卖通不接受公司credit card,如果没有有效的引导,客人一般会直接选择TT到速卖通,收到过这样的款的朋友都懂的,到账金额比实际金额差一些,我们是有权利选择不继续交易把款退回,可是客人收到的款最少的也被扣了30多美金,经历这么一折腾,客人很难再选择这么纠结的交易了
我之前有过一笔交易,当时算是比较大的金额3.8k多,客人直接TT到alipay的新加坡账号,可是因为客人拍下离付款相隔十几天(为了确认订单细节),速卖通因为各种原因一直说没收到钱,这个问题扯了一个多月,我记得当时的那个热线还是可以打通的还没“卖家买家轻松找对方,阿里巴巴“伤人”的网站”这个提示语,但是也花了几个小时话费吧,经常是座机手机一起打,从早晨九点到晚上五点,真是折磨。客人给速卖通也是写了很多邮件,都说会查,直到某一天,我们已经决定放弃做无谓的努力,让客人自行了断的时候,速卖通突然发来一封邮件说经查那笔款已经到了,一查,扣费了,问客人,客人说已经选择了负担全部的银行费用,因为实在是浪费太多时间在这上面,就算扣费也不想去跟客人计较了,少赚一点吧,结果把货发了,吃了哑巴亏。
这样的客人订单和利润最稳定而且更换供应商的可能性小,算是做大速卖通的基础吧
线下首选TT,若没有公司账户,那多沟通下走私户吧
西联也是不错的选择,不过到账一笔就要去取一下,不取没利息,麻烦
PP不推荐,综合考虑下,走PP不如直接走SMT线上了,优势不明显
主题帖子积分
线下交易状况应对
线下交易,让人又爱又恨的方式。
小包需正确取舍
因为做的小包单不多,时间也不久,因为工作关系经常性的取消小包发货项,经验尚浅,本不想过多的在进阶教程里讲小包,但是经历了一夜的沟通,为了2个10美金的单,觉得不值的同时,又陷入了深深的思索
先说说这2个单的起因
因为11.26大促订单很多,虽然增加了人手并且加班加点熬了2个通宵包完了货,可是还是没能避免忙中出错:一个国家的2个客人的地址标签贴反了,我们却完全没意识到。最近陆陆续续的小包收货了,晚上12点刚想睡觉,邮件提示来了个纠纷,赶紧去处理,一看是说30天了还没到货,RU,做SMT的都知道,在10月份之后30天就到的可能性和中500w差不多了,赶紧写站内信安慰,写了好几条,客人完全不理会,想想算了,这个问题就算是提交到平台我们也不会输,看下时间快1点了,刚准备睡觉,邮件提示又来了一个纠纷!!!赶紧再起来看,居然是一个RU的客人收到货了说发的与描述不符,11.28日寄出的,12.14就到了,真是中了500w了,要求全额退款。看了这个客人发的照片才知道居然是刚刚纠纷的那个客人的货,晴天霹雳,刹那间不困了,赶紧找出来发货图对照,证明确实是发错了。怎么办?Paypal退款?不幸里面刚好没钱。同意纠纷?最近没发小包,单少,只有几十个,同意了纠纷率马上就上来了。死撑周旋?一两个月后还是要全额退款,度过了这个月,春节之后还是要处理头疼的问题,而且影响更大。让客人再下一单然后减免10美金?别搞笑了,傻子才会信。那最好的办法只有一个:重发。补发就得沟通,好言相劝到早晨六点,客人算是稳住了,八点客人取消了纠纷。另外一个客人到目前为止没任何反应,已经拒绝了他的退款,虽然还在死撑,可是已经很清楚的知道就算是货到了,客人发现不符还是要退款的。
纠纷率是按照订单量而计算的,如果是按照金额,这么小的单直接全额退款给他们了,省去了麻烦。
本以为这样就算了事了,自责的同时,更多的是对零售客人的不满。
就在昨晚,同意重发的客人下了一个金额还算OK的批发单过来,还给了几个新的idea,有的还是有可行性的,也许年后会按照客人的idea开发新产品。可是就为了这张单,留言记录发了7页,艰辛的程度不亚于海运单,利润却只有那么点
总结做小包单
1-货值小,运费少,就算利润率高,金额摆在那里的,能赚的有限
2-运输不确定因素多
3-在不影响店铺正常经营的情况下,不去过分的处理小包问题,让他们自生自灭
4-还是好客人多,遇到有问题的客人,动不动就纠纷的,直接给1星差评提醒所有卖家,直接退款给他,直接拉到黑名单永世不得超生
5-能走CPAM的不走HKPAM,10美金的东西,又有几个是真的在意几天到的呢,节约成本第一,控制利润第二,随时考虑全额退款和重发的高风险
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